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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What about social media? I think that’s how it feels non-intrusive and more engaging.

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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. That’s why they had an explosion in terms of their ad revenue over the last sort of 12 months as well, he added.

Strategy 237
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After the Christmas high comes the returns, here’s how to break the cycle

Inside Retail

Online shopping has made it easier than ever for consumers to purchase goods, and consequently, return them,” Nicholas Woodward, country manager of Pack and Send, told Inside Retail. The rise in post-Christmas returns can be attributed to several trends, with the growth of eCommerce being a leading factor.

Gifts 276
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Snapchat flags new media law’s unintended impact on social commerce

Inside Retail

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63 billion by 2029.

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How LSKD’S PR powerhouse Bree Masters balanced a retail career and Olympic dream

Inside Retail

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. Working as a manager at Boost Juice, I developed my leadership abilities. I’ve developed a strong presence on social media.

Balance 130
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Future proofing Your Website for the Next Generation of Connections

Retail Focus

These can be separated into two key illustrative sections, coding standards and social media platform success. Fortunately, most web hosts will manage the hard work here for you, but not all are created equal. Fortunately, most web hosts will manage the hard work here for you, but not all are created equal.

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ARA defends proposed retail award changes

Inside Retail

“What the ARA has proposed is that managers can opt into a pay increase if they select the voluntary salary absorption option.This will only apply to employees that agree to it.” Moreover, retail managers would be able to choose an annual salary at a higher fixed rate over variable, hourly penalty rates.