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Collecting first-party data is critical to retail success. Here’s why

Inside Retail

Jamie Hoey, country manager, Australia, with Wunderkind, says the importance of first-party data cannot be overstated. “If I look at it from a perspective that there is identifying it, then capturing it, then nurturing it. It needs to be tailored, and that’s where working with an expert partner like Wunderkind provides an advantage.”

Strategy 242
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.

Expansion 265
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

E zibuy and Gumtree , two companies that continue to see significant growth and engagement, share their perspective on the rise of e-commerce during the pandemic, the challenges they faced and how a tech solution driven by AI helps them personalise their experiences and unlock hidden revenue.

Tailored 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Teasers, mystery tactics, Easter eggs, hidden messages and clues, secret sessions, personalised fan engagement tactics, tailored concert experiences, and clever album rollouts are just a few of the strategies Taylor Swift has employed to create an ecosystem of experiences across different touchpoints while actively engaging the audience.

Marketing 290
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Meet rising star of the week: Kate Stansberry, beauty buyer, David Jones

Inside Retail

Coming out of the pandemic, there will be fundamental shifts in customer expectations from a retail experience perspective both instore and online. To be successful, buyers should listen to what the customer is saying and tailor their strategies accordingly. As a buyer you need to be passionately focused on the customer.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan’s Manager of CRM/Marketing Koji Aono said, “This time, our major innovation was to see if we could take action based not only on behavioural history data, but also on the customer’s needs. Retailers, we’ve got the best content tailored just for you. Check it out here.

Strategy 230
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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Travelling – I like to travel a lot for work and with the family, and this also helps with fresh perspectives. As mentioned, we’ve accelerated our casual offerings over the years, whereas in the past I was almost exclusively focused on tailoring, it’s now a 50-50 split between designing tailoring and casual.

Tailored 260