Collecting first-party data is critical to retail success. Here’s why
Inside Retail
OCTOBER 25, 2024
Jamie Hoey, country manager, Australia, with Wunderkind, says the importance of first-party data cannot be overstated. “If I look at it from a perspective that there is identifying it, then capturing it, then nurturing it. If you know who someone is, you’ve got their details; that’s very powerful.”
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