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From tailoring to tech, Levi’s brings next-gen concepts to life in Apac

Inside Retail

Nuholt Huisamen, Levi’s managing director and senior vice president for APAC, said the store was a major milestone for the global denim label, which marks the 150th anniversary of its iconic 501 fit jeans and 170th anniversary of its brand this year. This market has long been key to the Levi’s East Asia Pacific expansion plans.

Tailored 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Moss: Tailored to Edinburgh

Retail Focus

Menswear brand Moss, previously known as Moss Bros, recently announced its return to the Scottish market, with the opening of a new store under its successful rebranding. Store Manager Paul Maricic commented, “Edinburgh style is a mix of classic and contemporary.

Tailored 147
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How to make localised marketing easy

Inside Retail

One of the hardest parts of marketing a large-scale brand, whether it be nationally or internationally, is ensuring there is a solid, overarching message, but also that each market is receiving localised and relevant content. Not anymore.

Marketing 223
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How merging data analytics and retail management can drive business value

Inside Retail

Data science is very powerful – but capturing real value from that capability is challenging, particularly if you’re not the biggest retailer in your market sector. A lot of category managers tend to think about the range they have, but not the combination of range and store.

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Why companies are showing young employees how to manage money

Inside Retail

Managing money is a skill that transcends the boundaries of work and personal – what works well in one area applies equally well to the other. Hence why employers are increasingly looking to teach their staff – particularly younger ones – how to better manage money. Tailor to them. Provide resources.

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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277