Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

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Inside Retail

AUGUST 29, 2024

As global CMO of the popular Australian beauty brand Go-To Skincare, Faddy compares her leadership approach to conducting an orchestra and believes it’s important to ‘manage up’ and know what’s important to the board members and CEO. I let data validate my assumptions rather than dictate the strategy.

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Inside Retail

MAY 2, 2024

But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot. The post Why retail needs a whole new strategy to target Gen Z appeared first on Inside Retail Australia.

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Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. Creative agency suit: OK, great.

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Inside Retail

JULY 14, 2023

Speaking at the Gartner Marketing Symposium/Xpo conference this year, Benjamin Bloom said that by 2025, 75 per cent of marketing programs that leverage customer data will produce less incremental revenue than the cost it takes to acquire, manage and activate that data. I think there’s going to be some great innovation.

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Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

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Inside Retail

JULY 25, 2023

Investors will be pushing Puma and Adidas on broader strategies to navigate weak consumer demand at second-quarter results on July 26 and Aug. Nike last month reported its slowest sales growth in four quarters in North America, its biggest market, highlighting a weaker than expected US consumer. 3 respectively.

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Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment.

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Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery.

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Inside Retail

JUNE 17, 2024

Antonius said “I’m honoured to have the opportunity to lead Chatime into the next phase of growth, and I look forward to executing our growth strategy and collaborating with the board, our leadership team, and our partners to realise our brand’s full potential.” New market identification.

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Inside Retail

JUNE 13, 2024

China – the world’s fastest-growing coffee market – has experienced a downturn with significant players like Luckin Coffee and Starbucks reporting a decrease in sales in the first quarter of the year. Cotti Coffee’s latest marketing move to offer all beverages for RMB9.9 How does Cotti Coffee’s business model support its rapid growth?

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Retail Focus

NOVEMBER 27, 2024

This landmark achievement has been made possible by an ambitious leasing strategy set out by asset managers Pradera Lateral. Health and Beauty category continues to thrive and a key linchpin of the leasing strategy is an investment in the beauty category. Trafford Centre. Trafford Centre.

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Inside Retail

JULY 28, 2024

“He is an accomplished retail leader and brand manager, with significant experience across e-commerce, retail operations, private label development, product management, loyalty, as well as marketing and communications strategy,” Go added.

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Inside Retail

SEPTEMBER 18, 2024

Investors are urging Woolworths to sell off its New Zealand business and discount chain Big W to simplify operations and boost sales growth in its home market. The action came as Woolworths has been losing to its local rival Coles in terms of sales over the past 12 months. The company has so far expanded to 200 locations in the country.

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Inside Retail

APRIL 3, 2024

Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. Our major wholesale accounts are managed in-house.

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Inside Retail

DECEMBER 12, 2024

Inside Retail spoke with Stephanie Tham, director of brand & marketing at Outdoor Venture, to learn about the new retail concept and the companys marketing strategy. IR : How is the growing popularity of brands like On and Soar shaping your approach to product curation and inventory management?

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Inside Retail

JULY 22, 2024

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. Growing our existing wholesale partners is the main goal and the genesis of the push for further brand presence in the market.

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Inside Retail

JULY 14, 2024

“We will build restaurants the right size to suit the market. The strategy is for franchisees to break even without having to do 2000 covers on a weekend and school holidays,” he says. Hog’s Breath growth strategy “The fact we are here shows the real power of the name in the market. We want franchisees to stay with us.

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Inside Retail

NOVEMBER 4, 2024

“Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.

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Inside Retail

MARCH 14, 2024

Elijah Etri, Skippy’s Fresh Frootz manager at Victoria Point, Queensland, has started a new Tiktok challenge, encouraging viewers to head into their local supermarket and check the prices of comparable produce and products. Private-label brand sales account for 18.1 per cent overall of all FMCG retail sales.

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Inside Retail

MAY 23, 2024

Inside Retail spoke with Travis Liddle, Pandora Australia and New Zealand’s general manager to discuss how aligning with global fashion events will help the brand shift consumers’ perception of Pandora as a full jewellery brand, not just a maker of bracelets and charms. IR : In your words, can you describe Pandora’s ‘Phoenix’ growth strategy?

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Inside Retail

APRIL 23, 2024

But this is not a replication of history, Inside Retail spoke to Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, about how nostalgia is fueling the future of the business. The dance between honouring the past and looking to the future is one that Huisamen and Levi’s team is extremely conscious of. “So

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Inside Retail

MARCH 25, 2024

Retail billionaire Solomon Lew has announced plans to spin off two major brands Peter Alexander and Smiggle from his public company Premier Investments next year, as part of a global expansion strategy. The Lew family will retain major shareholdings in Smiggle and Peter Alexander. Premier Investments posted net profit after tax of $177.2

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Retail Focus

FEBRUARY 13, 2023

The arrival of Mango is in line with the wider strategy- developed and implemented by Touchwood owner The Ardent Companies UK (“Ardent UK”) alongside asset manager Sovereign Centros – to diversify the scheme’s offer and attract premium brands to the scheme.

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Inside Retail

AUGUST 14, 2024

Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce.

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Inside Retail

OCTOBER 24, 2024

As the Black Friday 2024 shopping frenzy approaches, Australian retailers are gearing up for their biggest challenge yet – managing skyrocketing demand while staying efficient. Automation and advanced analytics are now empowering local businesses to navigate both domestic and international markets more efficiently. The key to thriving?

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Inside Retail

JUNE 27, 2024

Retailers are grappling with ever-multiplying channels, and managing disparate touchpoints while trying to create a seamless, excellent omnichannel experience. This is a comprehensive approach that extends beyond online sales to encompass various critical aspects of retail operations, with inventory management and pricing at its core.

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Inside Retail

OCTOBER 25, 2024

Jamie Hoey, country manager, Australia, with Wunderkind, says the importance of first-party data cannot be overstated. “If Hoey says that if a brand wants to become more mature in its digital strategy, the more first-party data it can collect around an individual, the better it can target its communications.

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Inside Retail

APRIL 28, 2024

Let’s unpack three trends to get a snapshot of the powerful delivery strategies top retailers are using in 2024… Same-day delivery: from ‘nice-to-have’ to necessity This year, speedy delivery has become essential. In fact, 33.7 Staying agile with delivery options is key. How can retailers keep up in 2024?

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Inside Retail

MAY 23, 2024

Professor Shahriar Akter, the lead author of Unleashing the Power of Artificial Intelligence for Climate Action in Industrial Markets , was pleasantly surprised by the study’s findings. The precedent for big fashion retailers to integrate AI-driven technologies into their environmental performance and market performance is already there.

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Retail Focus

FEBRUARY 6, 2023

These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market. EuroShop 2023 will also be focusing on key topics such as Connected Retail, Smart Store, Energy Management, Third Places, Customer Centricity, Experience and Lively City Centres.

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Inside Retail

JANUARY 4, 2023

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. Balazs Krizsanyik, general manager of Desigual in Asia.

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Inside Retail

NOVEMBER 4, 2024

The downfall of the almost 40-year-old business raises the question of whether this is a sign of things to come as retailers struggle to compete with the increasing e-commerce capabilities and convenience of retail goliaths on the global market, or whether it is a case of Harrolds facing a ‘perfect storm’ of challenges on multiple fronts.

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Inside Retail

OCTOBER 3, 2024

It has already become one of the country’s leading and most trusted cosmetic and injectables brands with 17 clinics across five states since I founded the business in 2017,” Stormeur group chairman and managing director Dr Vivek Eranki said in a statement. Eranki will retain over 60 per cent shareholding in the group.

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Inside Retail

AUGUST 17, 2023

Liana Lorenzato, the head of marketing at Modibodi , discusses work-life balance, juggling short and long-term goals, and lessons learned from The Devil Wears Prada. Inside Retail: Do you have any personal strategies to foster a healthy work-life balance? Are there strategies or tools you rely on for this?

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Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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Inside Retail

JULY 24, 2024

Going global Gary Starr, executive general manager for parcel, post and e-commerce service at Australia Post commenced the conference with an opening keynote on future-proofing across the omnichannel and pureplay e-commerce space and providing a seamless customer experience.

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