Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Inside Retail

OCTOBER 12, 2023

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. shows the global fragrance market was valued at $49.8 Data from Market.us

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Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

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Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age. With over 4.95

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Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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Inside Retail

APRIL 3, 2024

Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. Our major wholesale accounts are managed in-house.

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Inside Retail

JUNE 20, 2024

With the value of the lab-grown diamond market expected to reach US$37.32 IR: How will you ensure The Cut is competitive in the industry where lab-grown diamonds are flooding the market? We release daily reels on social media to educate and inform. We are a social media-based business – so these skills are crucial.

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Inside Retail

JUNE 30, 2024

billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. Social media shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years.

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Inside Retail

MARCH 22, 2023

Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.

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Inside Retail

OCTOBER 5, 2021

Powering retail growth: the next generation of contact centres presents the most important retail customer service statistics and insights in the market, painting a picture of what the future of retail contact centres looks like. The future of customer service channels: Social media as a customer service channel will surpass email and voice.

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Inside Retail

MAY 23, 2024

Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. It is essential for consistency, ensuring that the marketing promises are reflected in the customers’ real-world experiences.

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Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. Born in France, his first job after university was as a product manager for L’Oréal in Tokyo, where he became fluent in Japanese. But we are back.”

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Inside Retail

FEBRUARY 23, 2022

The e-commerce boom of the last two years has been felt across the globe, and the Australian market is no exception. If last year felt slightly less volatile than the one before it, it might be because business owners and markets as a whole have learned to keep a finger on the pulse of change and respond quickly.

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Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

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Retail Bound

MARCH 12, 2024

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

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Inside Retail

JANUARY 2, 2023

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

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Inside Retail

DECEMBER 17, 2023

Herbal supplements, vitamins and minerals and protein-based products have saturated/(flooded) the market and the businesses that sell them have experienced phenomenal growth, online during the pandemic and in the years following. trillion in managed assets. billion by 2030. per cent, contributing $32.5 per cent of total revenue.

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Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

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Retail Focus

FEBRUARY 9, 2023

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

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Inside Retail

DECEMBER 21, 2021

With unsuspecting victims footing the bill for the marketing campaigns, the hackers simply wait for the orders to roll in, charge for the products and ship them (or not). Social-media scams and hacks are increasing. Facebook’s Philippines marketing manager has not responded to an approach from Inside Retail for comment.

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Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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Inside Retail

MAY 25, 2023

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Live streamers caught onto the concept and the product went viral on social media creating huge demand for the product.

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Retail Focus

JULY 5, 2022

If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Create An Online Presence . Conclusion .

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Inside Retail

DECEMBER 10, 2024

Its best marketing tool to date is word-of-mouth as customers share the brands range of tallow-based products which are the first of their kind to be professionally formulated in a GMP-certified skincare manufacturing facility. We have focused heavily on digital marketing, especially through Meta, to raise awareness and educate customers.

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Inside Retail

OCTOBER 1, 2023

Amie Larter of Inside Retail talked with Karlie Taylor, marketing manager at unified commerce platform Shopline, for this month’s Retail Untangled podcast series. In a nutshell, it’s about personalisation, which is what marketing and advertising has always been about.

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Inside Retail

APRIL 3, 2022

In the age of social media, it can feel like a marketer’s job is never done. According to media reports, it’s not. For example, if there is demand for your ‘fake’ idea, perhaps that can be used as market research that informs a new brand concept, product or service. Is it worth the effort?

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Inside Retail

AUGUST 8, 2023

In a crowded last-mile delivery market, dominated by a single major player, it might seem counterintuitive to launch a new entrant. But big and bulky items cannot be so easily managed – they need delivery by professionals with the right equipment, says McGinley. It’s a big section of the market, he contends.

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Inside Retail

MAY 25, 2021

We talk a lot as a management team about what’s the big driver,” Andrew Angus, Akubra’s general manager of sales and marketing, told Inside Retail. “Is Demand is at an all time high and there’s now a six-to-eight week backlog at the brand’s manufacturing facility in Kempsey, NSW. “We

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Inside Retail

JULY 27, 2023

At the time, founder Dany Milham cited deteriorating economic and capital market conditions as the key reason behind the collapse. Meanwhile, Woolworths’ strong cash flow, and robust back-end systems and processes – including its IT, fulfillment, and customer management – are complementary.

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Inside Retail

NOVEMBER 3, 2024

Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming social media career with 300,000 followers. Working as a manager at Boost Juice, I developed my leadership abilities. This ensures our initiatives align with the integrated marketing calendar.

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Retail Focus

NOVEMBER 8, 2021

Poppy Lomax, Buying Manager for Womenswear at Harrods, said: “ Over recent years, there has been a huge increase in creative output from the Chinese luxury industry, and this growth has been really exciting to watch.

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Inside Retail

JULY 31, 2024

Back to the future “ Product trends are constantly evolving,” Sarah Hunter, managing director of Officeworks, told Inside Retail. B2B market In 2024, Officeworks has a well-established presence in the business-to-business (B2B) market. “We

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Inside Retail

JANUARY 4, 2023

“After two very atypical and uncertain years, 2022 has been a transformative period for Desigual, where we have placed efforts into our company’s repositioning,” Balazs Krizsanyik, general manager of Desigual in Asia, told Inside Retail. Balazs Krizsanyik, general manager of Desigual in Asia. The Singapore marketplace.

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