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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

Marketing 245
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The “Great Mall Resurgence” in the American retail market

Inside Retail

Inside Retail connected with retail experts Nikki Baird, the vice president of strategy and product at Aptos, a retail technology company, and Neil Saunders, managing director and retail analyst at GlobalData, to gather their thoughts about the potential “Great Mall Resurgence” and what retailers should keep in mind.

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Actionable insights increase return on investment in retail marketing

Inside Retail

Data-driven insight is driving increased sales for suppliers and retailers by putting the right amount of products in the right place at the right time and most importantly in front of the right shoppers. Powerful retail solutions are driven by genuine data-driven insight. Genuine return on investment modelling.

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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

Strategy 245
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What do Amazon’s Prime Day results reveal about the US retail market?

Inside Retail

Few events get the American retail industry buzzing quite like Amazon’s Prime Day, an annual shopping event with deals exclusively for Prime members. The post What do Amazon’s Prime Day results reveal about the US retail market? appeared first on Inside Retail Australia.

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Expansion 264