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Australian Retail Outlook 2023: Paradigm shifts and fresh perspectives

Inside Retail

Jana Bowden, professor of marketing at Macquarie Business School, aptly summarised these developments, noting that the cost of shipping goods to Australia had increased by up to 700 percent, ordering times had tripled and most have had to pay earlier for their orders. More than ever, it is a time for new perspectives and fresh approaches.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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“So much of marketing is gut feeling”: Go-To Skincare’s CMO Leonie Faddy

Inside Retail

As global CMO of the popular Australian beauty brand Go-To Skincare, Faddy compares her leadership approach to conducting an orchestra and believes it’s important to ‘manage up’ and know what’s important to the board members and CEO. This has been an approach I have had to work on myself, as I have a tendency to ‘sweat the small stuff’.

Marketing 253
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Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. This is what you call convergence,” Akhavan said.

Marketing 246
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Expansion 264
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VIDEO: Hush Puppies and Pomelo Fashion execs discuss the future of retail

Inside Retail

Yesterday, in an exclusive virtual event for Inside Retail subscribers, Charlene Perera, general manager for Hush Puppies and Clarks and Jean Thomas, chief marketing officer at on-trend womenswear brand Pomelo Fashion discussed the future of retail across the APAC region. Missed out? Click on the link below to watch the webinar now.

Fashion 245
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Five leadership tips from entrepreneurs

Inside Retail

66 per cent awesome is better than 100 per cent perfect”: Annika Launay, Co-Founder and Managing Director of PDPR Marketing and Creative, member of Entrepreneurs’ Organisation in Queensland and EO Regional Communications Expert APAC. It is harder said than done for those of us with somewhat obsessive attention to detail!