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Queen Victoria Market to ban sale of inauthentic Indigenous products

Inside Retail

Melbourne’s Queen Victoria Market has cracked down on the sale of inauthentic Aboriginal and Torres Strait Islander souvenir products, ahead of new laws which come into force next year. The land on which the market stands, and the surrounding area, belong to the Wurundjeri People of the Kulin Nation, who are the traditional owners.

Marketing 342
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Oporto Australia gets a new head of marketing, Ben Simmons

Inside Retail

Craveable Brands has named Ben Simmons as the new marketing director for Oporto Australia, effective from late last year. Simmons was previously the GM of marketing and operations for Taco Bell at Restaurant Brands Australia and the senior marketing manager at KFC.

Marketing 278
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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

The Lego Group has appointed Justine McKenny as its new senior director, head of marketing for Australia and New Zealand, effective March 1. McKenny will lead the marketing team for the region and join the leadership team, reporting to Troy Taylor – VP and GM for Australia and New Zealand.

Marketing 261
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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An ad agency creative’s take on how to boost your BAU marketing

Inside Retail

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals. Creative agency suit: OK, great.

Marketing 245
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“So much of marketing is gut feeling”: Go-To Skincare’s CMO Leonie Faddy

Inside Retail

As global CMO of the popular Australian beauty brand Go-To Skincare, Faddy compares her leadership approach to conducting an orchestra and believes it’s important to ‘manage up’ and know what’s important to the board members and CEO. This has been an approach I have had to work on myself, as I have a tendency to ‘sweat the small stuff’.

Marketing 253