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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.

Boutique 278
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Digital trends, AI, TikTok: Here’s what Aussie retailers can learn from Europe

Inside Retail

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The company now boasts more than 450 retail stores and achieved global sales of US$871 million last year. Pop Mart posted 478.3

Artistic 130
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Gen Z will rewrite the rules of Australian retail

Inside Retail

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Digital trends, AI, TikTok: Here’s what Aussie retailers can learn from Europe

Inside Retail

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications. Customers want content that feels relevant and tailored to their individual preferences. Send location-specific offers for stores or services near the customer.

Marketing 130
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How brands like Gatorade are creating personalised content at scale with Adobe

Inside Retail

With social media, if youre not refreshing content at least every week, things get stale, and the conversions you get do not perform the way that you want them to, Ben Vanderburg, Adobes principal director of technical marketing and evangelism, said at Retails Big Show, the National Retail Federations annual convention and expo in New York City.