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Former Lovisa boss to launch jewellery chain

Inside Retail

The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations. Harli + Harpa is currently recruiting staff using its social media profiles, the Australian Financial Review reported.

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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. That’s why they had an explosion in terms of their ad revenue over the last sort of 12 months as well, he added.

Strategy 237
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US burger brand’s comeback: Wendy’s makes its new Australian debut

Inside Retail

The arrival of the first Australian location in 40 years will kickstart national expansion. The Wendys brand was built on doing things differently, from square hamburgers to being one of the most talked about brands on social media, Leahy said. Today it has just two Sydney sites and two locations in Melbourne.

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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.

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Is the customer always right? Putting the power of brand communities to the test

Inside Retail

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Is the customer always right? Putting the power of brand communities to the test

Inside Retail

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.