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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. Thats how you end up with generic ads, generic creative, and generic results.

Strategy 237
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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

Since launching in January 2020, Viv for your V has steadily built its direct-to-consumer (DTC) and e-commerce presence via retailers like Amazon and TikTok Shop. As of March 13, the brand will be expanding its brick-and-mortar presence via 500 Whole Foods locations across the country.

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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130
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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Why Sephora’s French prestige failed to translate in South Korea

Inside Retail

So, it came as a surprise to some when the LVMH-owned retailer announced on its Korean social media accounts that it would be gradually terminating all its operations in South Korea, including its app, online store, and physical stores, beginning May 6. billion won (US$9.26 million), 14.5 billion won (US$10.6 billion won (US$12.9

Location 130
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G’day USA: What’s driving the wave of Aussie brands taking on American retail

Inside Retail

They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. “This has then acted as a springboard for more expensive physical expansion.”