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How merging data analytics and retail management can drive business value

Inside Retail

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents. Download our white paper.

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HMRSSS 2024 Dates & Location 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The HMRSSS helps you connect face-to-face with manufacturers of the products, along with the advantage of “on the show floor” savings. Photo Credit: Pexels The post HMRSSS 2024 Dates & Location appeared first on The Trade Group.

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Sea-Air-Space 2024 Dates & Location 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The Sea-Air-Space Exposition has served as a platform for networking, knowledge exchange, and collaboration among governments since 1965. Photo Credit: Pexels The post Sea-Air-Space 2024 Dates & Location appeared first on The Trade Group.

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When is a sale… a sale?

Inside Retail

the date of the customer transaction) for the purposes of measuring performance by day, the effectiveness of marketing activities and the influence of specific promotions and events.” To learn about The Retail Score you can register to receive a copy of a White Paper that further explores this topic.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is influencer marketing? Consider factors such as age, location, interests, and buying behaviors. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok.

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New Point-of-Purchase Trends 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Still, a brick-and-mortar location remains a place where sales are made. Retailers can enhance the customer experience by offering touchscreen kiosks to help shoppers learn about, locate, and purchase products.

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10 Reasons Why Attendees Walk Past Your Booth 

Trade Show Booth Companies - Trade Group

Poor location A booth tucked away in a corner or near competitors with more appealing displays may need help attracting foot traffic. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 4. Train your staff to engage with attendees, answer their questions, and promote your products or services.