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Adore Beauty’s first-half earnings soar

Inside Retail

Adore Beautys earnings more than doubled in the fiscal first half, which management says reflects the early phase of the companys growth strategy. The company plans to open four to six additional locations later this year. Earnings before interest, taxes, depreciation, and amortization (EBITDA) rose 94 per cent to $4.6

Strategy 266
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How Mitre 10 personalised its e-commerce site for every store in its network

Inside Retail

Next-level personalisation “When I joined about two and a half years ago, we had a national website, and it was very much one national website with the same range, the same content, the same promotional cadence for customers in Melbourne and customers in Perth,” Kismet explained. These are the building blocks of personalisation.”

Location 264
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Why Bunnings, BWS and Aldi are masters of effective communication

Inside Retail

Among the most crucial are not location, range, sales, store layouts, delivery, competitive prices, or even engaging staff. Your promotion vehicles are next in the retail comms framework. These promotional vehicles can take different forms. Here are some great examples of promotional vehicles that ladder up to a CVP.

Promotion 246
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How Amazon plans to disrupt the grocery sector by merging choice and convenience

Inside Retail

That’s different store locations, layouts, mobile apps, products, promotions, delivery promises, loyalty programs, and subscriptions, just to fill the fridge and pantry,” he added. However, with just 500 physical stores in the US, Whole Foods Market isn’t ready to rival the likes of Walmart, with 4606 US locations, just yet.

Planning 245
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How LSKD leverages its community as a powerful marketing tool

Inside Retail

LSKD regularly conducts customer surveys and gathers feedback from conversations in its retail stores not to mention its 95,000-member private Facebook group to refine its product offering and communication strategy. IR : What advice would you give emerging brands looking to build a community that organically promotes them?

Marketing 211
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

Expansion 265
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

Partnering with popular brands Scrub Daddy and Branch Basics provided ample opportunity for cross-promotion and showed visitors how easy it is to restore their Béis products to look brand new. He credits solid recommendations and expert knowledge as a big contributing factor towards the growth of Sneaker Laundry’s brick-and-mortar locations.

Strategy 246