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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Create a seamless checkout process.

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New York City’s Retail Market Shifting into High Gear for 2022

VMS

In the last quarter, New York’s retail market has gone from frigid trepidation to sizzling enthusiasm. Located in its Chelsea campus on Ninth Avenue, the LEED Platinum-certified space offers a lifestyle approach to Google’s high-tech product offerings. Retailers from every sector are getting back into the race.

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“A big vote of confidence”: Why Walmart’s store upgrades are key

Inside Retail

As Neil Saunders, managing director and retail analyst at GlobalData, told Inside Retail , “Having produced a string of good numbers over the past few years, Walmart is currently one of the stars of the retail market.” However, not everything has been coming up roses for the mass retailer.

Display 246
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From mini stores to the metaverse, will Macy’s new moves pay off?

Inside Retail

In October, the department store retailer announced plans to open 30 more “mini stores” in strip centers across the US over the next two years, as it veers outside of the shopping mall. In August, Macy’s announced that its second quarter net sales fell by 8.4 per cent year-over-year to US$5.1

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After 10 years, Japan’s Aeon seems ready to conquer Vietnam’s regions

Inside Retail

In May, the company turned the first sod on a mall at Tan An in the Mekong Delta, 50km south of Ho Chi Minh, slated to be its eighth mall when it opens next year, located in the new administrative centre of Long An province, adjacent to National Highway 1A. The site is expected to be trading by the end of this year.

Expansion 147
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Dymocks will add 20+ new stores in three-year plan

Inside Retail

Dymocks’ three-year plan will see the bookstore chain add another 20+ retail outlets to the network. CEO Mark Newman told Inside Franchise Business Executive there will be a mix of suburban and regional locations in the new store plan which will spread the book chain further into the north of the country. How we merchandise is vital.”.

Planning 130
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Hongkong Land banking on Hong Kong’s luxury rebound: strategic or optimistic?

Inside Retail

He also noted that similar or the same merchandise can be found in brand stores in China as in Hong Kong. From a retailer’s perspective, retail brands are optimising their existing locations instead of acquiring new stores. China is underperforming. For all the known reasons, the economy isn’t doing well.

Marketing 130