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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Meanwhile, in the northern hemisphere, Kate Spade’s Spring ‘24 collection encapsulates a modern take on suiting by incorporating clean lines, a relaxed sportswear-inspired aesthetic and casual silhouettes, all with the brand’s classic signature of colourful exuberance, that nods to its core DNA.

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How to Select the Right Distributor for Your New Product Brand

Retail Bound

This includes its features, target market, and unique selling points. For example, if you are launching a luxury skincare line, you may want to work with a distributor that specializes in high-end beauty products. This includes determining your target market, pricing strategy, and marketing plan.

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Navigating The Digital Shift In Pre-Owned Retail: A Guide For Small Businesses

RetailMinded

From understanding who’s gonna buy your stuff to making sales on social media without breaking a sweat, we’ll show you how to turn your virtual ‘Open’ sign into ‘Sorry; We’re Popular.’ Step 1: Really Understand Your Target Market Here’s the scoop on getting real with your target market.

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Meet the woman building a modest fashion empire in Malaysia

Inside Retail

Yusof made sure that the Duck and Lilit brands started to pivot by innovating new product line ups. Yusof is no different in this area, and her brands are always using social media heavily. We have like a list of 200 social media influencers that we actually work with. Diversification was key.

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How to Get Your Product in Dicks Sporting Goods

Retail Bound

It’s also important to understand their target market, as this will help you tailor your pitch to the company. When reaching out, make sure to provide all necessary information about your product, including its features, target market, and why it would be a good fit for their stores.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales.

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