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After the Christmas high comes the returns, here’s how to break the cycle

Inside Retail

The high volumes of unwanted gifts and remorseful sale purchases have implications beyond the bottom line the environmental impact of emissions, repackaging and damaged goods is becoming excessive. Christmas and end-of-year sales are big business for retailers but they also drive enormous returns.

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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. Xcel Brands Inc. per cent per annum.”

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Five retail leaders discuss how to deliver value in a spending slump

Inside Retail

Retailers need to ask questions such as: How will we keep lines of communication open? Is social media the answer? However, some retailers arent seeing social media engagement translating into sales. However, some retailers arent seeing social media engagement translating into sales. The bottom line?

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Stop interrupting, start inspiring: 3 social commerce trends on the rise

Inside Retail

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. No-one wants their social media experience to be rudely interrupted by boring ads.

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How Tara McKeon built Proud Poppy into a $20m brand with community at heart

Inside Retail

Here, we speak with #8, Tara McKeon, founder of Proud Poppy Clothing, about creating an inclusive fashion label, how social media plays a role in the customer experience and what’s next for her $20 million lifestyle brand. Another impactful aspect is how we integrate social media into the customer journey.

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Cinnabon expands into Western Australia

Inside Retail

. “Since Cinnabon landed on Oz shores in 2019, West Australians have been hounding social media asking when it will be their turn, and we are so excited to finally make their wishes come true,” said Boxx Brands MD Brett Higgins.

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

Mal Chia, managing director at Ecom Nation, told Inside Retail, “The latest wave of online scams often involves highly sophisticated methods that blur the lines between genuine and fraudulent activities.” “A To get ahead of fraudulent activity, e-commerce businesses can build social proof by tapping into social media conversations. “As