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Charles & Keith co-founder Keith Wong on the brand’s global expansion 

Inside Retail

Inside Retail spoke to Charles & Keith’s co-founder and COO Keith Wong to learn further details on the company’s retail concept and global expansion strategy. IR: How do you see the role of flagship stores evolving in your overall retail strategy? IR: Are there any exciting collaborations in the coming months?

Expansion 130
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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

Viv for your V was born out of this desire to create a line of products that prioritizes both personal and environmental health and feels approachable during what can be one of the most unbearable weeks of the month! What truly sets Viv apart is its female-founded perspective in an industry dominated by male-led brands.

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Will a collaboration collection with Skims bring back Nike’s cool factor?

Inside Retail

The retail industry is in a stir with the sportswear giant Nikes recent announcement that it will partner with Kim Kardashians activewear brand Skims to release a new line of activewear for women dubbed NikeSkims. Saunders stated, On the face of it, the partnership with Skims sounds great.

Strategy 130
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How brands like Skims, Nike, Ben & Jerry’s create winning retail collaborations

Inside Retail

However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable. Collaboration is a great way to experiment and color outside the lines of your brand standards and content offerings, she emphasised. Why did these collaborations win?

Marketing 130
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Modibodi is rolling out a completely new brand identity across all consumer touchpoints from above and below-the-line advertising to customer communications, its website, packaging and retail presence. “We Coming from a fashion and retail background has helped me see the category from a totally different perspective.

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How Kic’s Concierge uses tech to put the human-touch in scaled personalisation

Inside Retail

Innovative e-commerce strategies that lean into exploration of tech are futher optimising retail business models and fostering employee exploration in this field, furthering the positive customer experience.

Strategy 274
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290