Line, Perspective and Retail Marketing

Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

MARCH 12, 2025

Viv for your V was born out of this desire to create a line of products that prioritizes both personal and environmental health and feels approachable during what can be one of the most unbearable weeks of the month! IR : How does Viv for your V stand out in the competitive menstrual care market?

Beauty and Health

Beauty and Health Consumer Social Media Line

How brands like Skims, Nike, Ben & Jerry’s create winning retail collaborations

Inside Retail

JANUARY 21, 2025

However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable. Collaboration is a great way to experiment and color outside the lines of your brand standards and content offerings, she emphasised. Why did these collaborations win?

Marketing

Marketing Consumer Color Fashion

“A big vote of confidence”: Why Walmart’s store upgrades are key

Inside Retail

NOVEMBER 13, 2023

As Neil Saunders, managing director and retail analyst at GlobalData, told Inside Retail , “Having produced a string of good numbers over the past few years, Walmart is currently one of the stars of the retail market.” However, not everything has been coming up roses for the mass retailer. billion in 2017.

Display

Display Merchandising Light Shopping

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Mmm, it’s the sweet smell of advertising success

Inside Retail

MAY 8, 2022

Its recent evolution (including being more agile, automated, and machine learning-driven) has also enabled marketers to answer more questions at a time of increased scrutiny on the CMO’s bottom line. Put simply, MMM is a statistical analysis of sales and marketing data that helps measure the effectiveness of marketing tactics.

Advertising

Advertising Beauty and Health Marketing Perspective

The Indian marketplace is “significantly untapped”: Levi’s India’s MD

Inside Retail

APRIL 16, 2023

In line with the brand’s 170-year-old history of being at the centre of culture, Levi’s offered attendees of the festival a canvas for self-expression as they customised their favourite pieces at the Levi’s Tailorshop.

Strategy

Strategy Consumer Perspective Line

What John Lewis’ $195m deal with Google says about the future of retail

Inside Retail

AUGUST 14, 2023

From an end user perspective, it promises to accelerate the efficiency of the John Lewis partnership’s employees, allowing them to offer a more enriched customer-centric approach and wield data-driven insights for product and service refinement. But Chakravarty believes this is going to be a tricky exercise.

Perspective

Perspective Balance Marketing Tailored

Viv for your V founder on bringing sustainable period care to 500 Whole Foods stores

Inside Retail

MARCH 12, 2025

Viv for your V was born out of this desire to create a line of products that prioritizes both personal and environmental health and feels approachable during what can be one of the most unbearable weeks of the month! IR : How does Viv for your V stand out in the competitive menstrual care market?

Beauty and Health

Beauty and Health Consumer Line Social Media

The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

MARCH 18, 2024

Online reviews are the equivalent of traditional WOM marketing, considering 46% of consumers trust them as much as they rely on recommendations from family and friends. Referral marketing is among the most effective types of amplified WOM marketing that sparks conversations about your brand online and in person.

Retail Marketing

Retail Marketing Marketing Social Media Display

How designer label Dion Lee is positioning itself for global expansion

Inside Retail

JANUARY 21, 2024

Global expansion Dion Lee’s biggest market is in the US, so expanding the brand’s physical store footprint to the States was the next logical move. “We We are thrilled to be opening our very first US Flagship in the Miami Design District and looking forward to continuing our footprint in the US retail market,” said Lee in a statement.

Expansion

Expansion Design Fashion Location

Behind the “massive” potential for premium outlet centres in Japan

Inside Retail

NOVEMBER 8, 2022

From a tourist shopping perspective though, Fukaya is destined to be overshadowed by another Mitsubishi-Simon project, Gotemba Premium Outlets, about 200km to the south and within spitting distance of the famous Mt Fuji. . Retail sales had been in freefall seemingly without a parachute for almost four years.

Art

Art Artistic Shopping Merchandising

The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

FEBRUARY 29, 2024

This dynamic can often put marketing departments under pressure to justify their initiatives and technology investments. Understanding the CFO’s perspective Before we dive into solutions, let’s put on our CFO glasses for a moment. CFOs demand greater demonstrable value from every dollar spent.

Balance

Balance Marketing Strategy Planning

Opinion: What’s the carbon measurement of an ecommerce parcel?

E Delevry

MARCH 15, 2022

All of us need to learn in this field, and be totally transparent about how we collect the figures and what the data sources are, so that calculations and reporting are clear and accurate, and in line with the latest best practice guidelines. Additional information on the carbon impact of different options could influence that decision.

Perspective

Perspective Fashion Consumer Line

Analysis: Why all retailers need a jab of health and wellness

Inside Retail

AUGUST 21, 2022

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. Before I turn to why, let’s look at the ‘what’.

Concept

Concept Consumer Fashion Outdoor

Create Retail Today

Viv for your V founder on bringing sustainable period care to 500 stores

How brands like Skims, Nike, Ben & Jerry’s create winning retail collaborations

Webinars

Trending Sources

“A big vote of confidence”: Why Walmart’s store upgrades are key

Webinars

Mmm, it’s the sweet smell of advertising success

The Indian marketplace is “significantly untapped”: Levi’s India’s MD

What John Lewis’ $195m deal with Google says about the future of retail

Viv for your V founder on bringing sustainable period care to 500 Whole Foods stores

The Importance of Word of Mouth in Retail Marketing

How designer label Dion Lee is positioning itself for global expansion

Behind the “massive” potential for premium outlet centres in Japan

The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Opinion: What’s the carbon measurement of an ecommerce parcel?

Analysis: Why all retailers need a jab of health and wellness

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