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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

National pride and unity The Olympics are famous for evoking strong feelings of national pride. The ceremonies are a celebration of cultural identity, and they foster a collective sense of belonging and unity among citizens. The collective joy and pride Americans felt during that moment reinforced a sense of unity and shared identity.

Unity 260
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Dynamic duos: Five innovative brand collaborations in Asia

Inside Retail

Featuring the 10-metre-tall pumpkin sculpture adorned with the artists signature polka dots, this installation, as part of Yayoi Kusamas China project of love & life, depicts unity, love and peace, and harmonising Heyteas tapioca pearl drink element.

Apparel 130
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Five lessons business leaders can take from the recent wave of retail collapses

Inside Retail

Retailers can respond to changes in the market more quickly and remain relevant and competitive by staying ahead of technological advances and consumer behaviour patterns. In times of transition or uncertainty, leadership transparency is also essential to preserving unity and trust.

Unity 147
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How UEFA’s Euro 2024 identity represents the “real-life variety” of football fans

Design Week

“Past tournaments’ brand identities have celebrated host countries or, in the case of 2020, the idea of unity across borders in Europe through bridges imagery ,” he says. VMLY&R designed a series of graphic patterns for the identity, comprising stripe, block colours and polka dots.

Unity 100
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America’s 250th birthday brand seeks to unite a “divided” country

Design Week

The team looked at how the visual elements could “communicate a unity” while also “celebrating a diversity” This is the ambition of the logomark shown above. The line patterns can be used flexibly across the visual system; suggestive of fireworks behind the face of George Washington in one application, for example.

Unity 101
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Interior inspiration: Design Week’s picks

Design Week

Building forms, patterns and lighting have been reinterpreted in the design. Clean lines have been softened with organic shapes and textures, while the “bold and bright” colourways of the furniture are paired with brushed steel and metallic detailing to give an edge. A new focus has also been placed on moveable seating.

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Interior inspiration: Design Week’s picks

Design Week

Building forms, patterns and lighting have been reinterpreted in the design. Clean lines have been softened with organic shapes and textures, while the “bold and bright” colourways of the furniture are paired with brushed steel and metallic detailing to give an edge. A new focus has also been placed on moveable seating.