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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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The Basics of How to Get Your Clothing Brand In Retail Stores

Retail Bound

Starting your own clothing line is a big move, given the competition. But the secret here is how you position your brand in the market, and you just have to be quick about it. Understanding the competition helps in positioning your brand strategically in the market. Who is your target market?

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How to Select the Right Distributor for Your New Product Brand

Retail Bound

This includes its features, target market, and unique selling points. For example, if you are launching a luxury skincare line, you may want to work with a distributor that specializes in high-end beauty products. This includes determining your target market, pricing strategy, and marketing plan.

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Daiso, Muji, Moshi Moshi? Why this Japanese-inspired chain is taking off

Inside Retail

Even the name Moshi Moshi is a Japanese phrase – it’s an informal way of saying “hello” when answering a phone call from a family member or friend – and given the love of Thai people for Japanese culture and products, that isn’t such a bad marketing tool. Gross margin percentage was healthy 52.9 per cent, as was the net profit margin of 14.5

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How to Win at Sports Event Marketing

Contra

Succeeding at sporting events marketing can be a challenging task. Marketing at Sporting Events As with all advertising, the location of the advertisement plays a big role in whether it will be a success or not. The last thing you’d want to do is put time, effort and money into an advertisement which isn’t effective towards the target.

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Goobne Chicken, the hot new Korean chain, plans six stores in 12 months

Inside Retail

Further store openings will be available as franchises and the goal over the next 12 months is to open another six new quick service restaurant locations across Sydney with suburbs such as Epping, Chatswood and Strathfield target markets. The ideal restaurant size is 100-130sqm with a focus on high delivery/takeaway opportunities.

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From Ralph Lauren to Patagonia: How to build an aspirational economy

Inside Retail

Strangely enough, it’s more along the lines of the late [Off-White creative director] Virgil Abloh where you change something by 3 per cent”, said Andjelic during a presentation on the business of the aspirational economy during Vivid Sydney. All of this will contribute to organic growth.

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