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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Raishma’s founder: “Setbacks only fuel my determination to overcome challenges”

Inside Retail

In an ambitious move that signals its intent to capture a share of the burgeoning luxury market in India, London-based fashion label Raishma has recently expanded its operations into the country through strategic partnerships with leading e-commerce platforms such as Nykaa Fashion, Myntra, Ajio, and Tata Cliq Luxury.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. Brands that embraced digital strategies generated increased engagement and sales.

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How to Select the Right Distributor for Your New Product Brand

Retail Bound

This includes its features, target market, and unique selling points. For example, if you are launching a luxury skincare line, you may want to work with a distributor that specializes in high-end beauty products. This includes determining your target market, pricing strategy, and marketing plan.

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Aligning Ambition: Bridging the Gap Between Design Vision and Commercial Fitout Strategy

Greater Group

A company must connect its design vision with its commercial fitout strategy to be able to communicate it effectively to its fitout provider, and ultimately, complete a fitout best equipped to achieve its business goals. Relate these common words to the company branding and the needs of the target market.

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The Basics of How to Get Your Clothing Brand In Retail Stores

Retail Bound

Starting your own clothing line is a big move, given the competition. But the secret here is how you position your brand in the market, and you just have to be quick about it. Understanding the competition helps in positioning your brand strategically in the market. Who is your target market?

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.