Inside Retail

DECEMBER 15, 2021

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.

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Inside Retail

FEBRUARY 2, 2025

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Retailers who fail to authentically embrace these values risk losing market share. Invest in shoppable content and seamless checkout features within social media platforms.

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Inside Retail

NOVEMBER 5, 2024

“[Our mandolin slicers] have seen noticeable boosts in demand on our assortment ranging from sales lifts of 30 per cent to almost 600 per cent depending on the product,” Nicole Rivera, vice president of marketing at OXO, told Forbes.

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Inside Retail

FEBRUARY 18, 2024

I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. IR: What advice would you give someone who wants to get into your line of work?

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Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Inside Retail

SEPTEMBER 2, 2021

Adelaide friends and dog owners Jye de Zilva and Davie Fogarty joined forces in 2019 to launch their own passion project Pupnaps, a line of calming dog beds designed to reduce anxiety, stress and improve sleep quality in dogs. Today it is attracting more than 4000 sales each week, amounting to over $1 million in monthly revenue.

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Retail Focus

NOVEMBER 6, 2024

Boots has released its 2024 festive marketing campaign, “The Christmas Makeover ”, unleashing the magic of beauty with actor and Bridgeton star, Adjoa Andoh as Mrs. Claus in a wonderland of Boots beauty. Following this, the fully integrated campaign will run for seven weeks across TV, radio, cinema, print, social, and online.

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Inside Retail

JUNE 28, 2021

You do some digital marketing. One of the golden rules of marketing theory 101 is conducting market research. Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. So, you own a brand.

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Retail Focus

APRIL 2, 2025

Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling points. Periodic photography shoots to capture multiple product lines simultaneously create healthy and sustainable economies of scale.

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RetailMinded

JUNE 22, 2023

You guessed it — a strong social media presence! By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish. By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish.

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Inside Retail

DECEMBER 14, 2022

Social commerce is defined as any form of e-commerce that is influenced heavily by real-time communications, authenticity, trust and community. Social platforms such as TikTok , Line, WhatsApp, Facebook and Instagram are popular within the APAC region. A refresher. Conversational commerce. Live shopping.

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Inside Retail

MARCH 12, 2025

The menstrual care market has long been dominated by major global manufacturers. Viv for your V was born out of this desire to create a line of products that prioritizes both personal and environmental health and feels approachable during what can be one of the most unbearable weeks of the month!

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Inside Retail

FEBRUARY 17, 2025

Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021. Furthermore, it reported that half of shoppers are now using social media as their primary discovery channel.

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Retail Focus

FEBRUARY 18, 2025

Marketing and advertising: Eye-catching visuals for social media, ads, and catalogs. Marketing and Advertising Standing out is crucial in a world where attention spans are shorter than ever. Whether its a social media ad, a billboard, or a catalog, 3D-rendered visuals are eye-catching and memorable.

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Inside Retail

JUNE 30, 2024

billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. Social media shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years.

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Inside Retail

MAY 16, 2024

In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. This is where Béis turned customer feedback into a stroke of marketing genius. The campaign was a success.

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Inside Retail

OCTOBER 22, 2024

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. Conventional lines of association – religious institutions, civic groups, and neighbourhood gatherings – have disappeared. We should expect: The lines separating retail from business and pleasure to blur.

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Inside Retail

FEBRUARY 6, 2024

The term ‘Sephora Kids’ has been circulating on social media for some time now; just check the hashtag on TikTok. After all, good business dictates that wherever a market exists, there is potential for financial gain, especially considering that tweens are the next generation of consumers. Not one retailer agreed to comment.

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Retail Focus

JANUARY 2, 2025

Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024. For online retail, more of a shift-change in brand partnerships and influencer marketing; moving further away from creator content models for entertainment to driving online sales.

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Inside Retail

JULY 14, 2022

Nike has introduced its latest retail concept, Nike Style, with the first store opened in South Korea, to be followed by more across multiple international markets. The new retail concept is expected to “expand the definition of sport” that blurs the line between physical and digital. Gender-agnostic zone.

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Hunton Andrews Kurth

JUNE 26, 2023

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

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Inside Retail

JANUARY 2, 2023

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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Retail Focus

JULY 5, 2022

After you have organized your thoughts, the following line of action is to devise a working business plan. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Also, you have to fill your social media pages with meaningful content about designs. . Create A Business Plan.

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Inside Retail

SEPTEMBER 22, 2021

The line will be designed for all ages and sizes, thanks to her “why be boring?” High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). And it’s not just for stylish older ladies.

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Inside Retail

AUGUST 26, 2024

This northern hemisphere summer, retailers and consumers have been all over the ‘ brat ’ aesthetic, from neon-green marketing campaigns to curated, indie-sleaze product selections. But as ‘Brat Summer’ slowly begins to cool down, some are already embracing a new social media trend, one that is very demure and very mindful.

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Inside Retail

FEBRUARY 21, 2023

Ikea recently debut a line of chairs and desks designed specifically for gamers. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35

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Inside Retail

JULY 1, 2021

With social media driving brand awareness as well as sales, more and more brands are choosing to diversify their product range or align with influential figures to flaunt their merchandise. As well as adding the band’s “signature order” to the menu, a line of merchandise, inspired by these menu items, launched on the Weverse Shop app.

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Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. Rihanna is the reigning queen of underwear with her Savage x Fenty line. Kosas blurs the line between beauty and wellness . Savage x Fenty keeps it real with #SavageXIRL campaign. million EMV.

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Inside Retail

JUNE 18, 2024

And as more consumers get ready to take their summer holiday in Europe, vacation hauls are going viral across the social media app. Australian hat specialist Lack of Colour have perfectly timed its EOFY sale to line up with the European holiday calendar. Travel’s post-pandemic revival There are more than 214.3

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Inside Retail

JUNE 29, 2023

Many brands are getting so caught up with trends like AI or the latest social media platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. I think we’re using the term omnichannel now because there are clearly defined lines between in-store and online.

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Inside Retail

NOVEMBER 29, 2022

After flourishing on social media, with influencers sharing the product, the brand focused on developing its online and wholesale channels. Working with head of marketing and growth, Anna Metcalfe, she told Inside Retail that the goal of the new boutique store is to offer something different to the usual lingerie shopping experience.

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Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Inside Retail

SEPTEMBER 15, 2022

Pantone has previously created custom colours for the likes of Valentino, which showed its Fall/Winter 2022-23 collection almost entirely in its signature PP Pink, and American football star Tom Brady, who used Brady Blue for the launch of his activewear line. We just didn’t have that middle market in Australia,” McKeown recalled.

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Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

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Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. It establishes a level of trust that brand-generated ads simply can’t.

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Jurcic counsels that the way goods are delivered to stores and displayed on shelves in boxes should be an important component of your brand’s overall marketing strategy. “If

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Inside Retail

APRIL 15, 2024

I think people appreciate a small business taking on the giants on social media,” said Sakr. “If The inner foam bolsters are not made from high-density memory foam like the Barney Bed is and the inner components of the bed lack any protective lining, so basically any accidents or dribble will seep right through,” she added.

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