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Kogan has returned to strong top-line growth in the fiscal first half, which was fuelled by solid holiday sales. On the bottom line, gross profit rose 18.3 The company reported gross sales of $492.5 million during the July-December period, a 10.3 per cent increase year-on-year. Revenue also grew 9.9 per cent to $272.7 per cent to $25.3
Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.
The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.
New entrants are gaining market share, and cross-shopping behaviour among consumers is at an all-time high, ensuring strong competition within the industry. For example, Amazon has substantially grown and has introduced more than 6000 product lines that overlap with our offering, significantly increasing competition from a new source.
Despite pledging to stop handing out plastic toys with purchases of groceries on environmental grounds , supermarket Coles last week announced a new line of plastic picnic goods that can be earned by customers using their Flybuys card at a supermarket or online. It’s going to end up in a recycling bin, stockpiled or in landfill.
And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. Amazon, the $2 trillion gorilla, arrived on our shores officially in December 2017, just in time for Christmas.
The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”
Retail Focus caught up with experts in the flooring market to find out more about their latest solutions and the long-term benefits they offer to retailers large and small. It’s about aligning with a broader movement toward responsible business practices that benefit people, the planet, and the bottom line.”
Offering more promotions does not seem to have worked as consumers forgo some coffee occasions or replace them with cheaper alternatives such as having a coffee at home,” Saunders said. Its cafes are too busy, lines too long, and too many of them are not pleasant places to linger.
per cent, so we see some fantastic results when we use the assets and target and align them to our broader above-the-linemarketing campaigns,” said Berends. If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily.
Inflation and market pressures are reshaping the retail landscape, demanding innovative approaches to thrive. The competitive edge By cultivating deep operational excellence capabilities at every level from the executive suite to the front line businesses can unlock transformative value. Market share: +2.2 Sales: +25 per cent.
Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers. The ‘Attenborough’ effect.
Jeanswest executive general manager Anne Natale said the old-school apparel retail mindset of dropping a campaign or a promotion every month needs to change and greater emphasis must be placed on communicating a products value proposition to the customer. We can switch on promotions and not get the same result as we did in 2023, Natale added.
To capitalise on this shift, brands need to own their customer relationships by investing in identity resolution technology that enables personalised email and SMS marketing. The brands that can recognise, engage, and retain their own customers rather than relying on third-party platforms will build stronger, more profitable relationships.
Valentines Day is evolving beyond romantic hetero couples celebrating with flowers, chocolates and dinners out, broadening sales and marketing opportunities for both manufacturers and retailers. These all represent opportunities to promote gift cards for such experiences to those who plan in advance of Valentines Day, such as in January.
After first joining the company in 2019 as its chief marketing officer, Kelly Cook will be stepping into the role of chief executive officer of Davids Bridal in April. IR : Like many industries, the bridal market suffered a hard blow as a result of the Covid-19 pandemic. KC: Its been an exhilarating ride!
This unexpected endorsement from such a high-profile celebrity propelled the Labubu character into the spotlight, capturing the attention of fans worldwide and dramatically boosting Pop Mart’s visibility in the collectibles market. Emerging markets Global expansion is now a major growth driver for the business.
Now, with e-commerce penetration at an all-time high, retailers are taking advantage of the record amount of public e-commerce web data being generated by this industry, to make better decisions and gain full visibility over the market. Essentially consumers are the ones who dictate market prices.
Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-linepromotions. Currently there is a big divide between “above-the-line” and “below-the-line” promotional spend in pharmacy. I expect to see three opportunities flourish in pharmacy retail in the future: 1.
Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.
That has knocked retail sales, which are under pressure even as major vendors like Alibaba and JD.com dole out promotions and discounts. China’s Singles’ Day sales period, a nationwide sales promotion event typically seen as a gauge of consumer sentiment, ran from October 14 to November 11 this year, 10 days longer than last year.
Amazon has also been taken to task for one of its fashion lines, along with Boohoo, Zalando, Shein and ASOS. H&M even got a shellacking from activists for promoting its in-store recycling machines in a Nintendo game. Neither has it bothered the share market. H&M, how dare you.
Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling points. Product photography has become essential in helping retail brands promote their items to prospective buyers, with images acting as a crucial reference point of comparison.
This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge. By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it.
The Bill seeks to “address circumstances where a corporation has, or is taken to have, a substantial degree of market power and has been found to have misused their market power under section 46 of the Act”. However, outside of this committee, there has been a publicised difference in opinion across political lines.
Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences.
Conventional lines of association – religious institutions, civic groups, and neighbourhood gatherings – have disappeared. Apart from promoting outdoor goods, they inspire people to participate in local activities focused on urgent environmental problems. We should expect: The lines separating retail from business and pleasure to blur.
A much-welcomed ray of sunshine is that many retailers saw their private label brands have grown – particularly in the UK, which leads other European markets in private label as share of overall consumer goods’ sales value. Craig Marion, VP, Global Product Management, DemandTec. Think Beyond Item Strategy with a More Holistic View.
Businesses recognize this, as perhaps more importantly, they have understood the psychology behind the promotional offers they can make and the impact they can have on the consumer. Deals can create a sense of urgency Every single industry will have numerous businesses competing with each other for as much of the market as possible.
One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.
Australian retail expert and QUT professor of marketing Gary Mortimer expects the move will receive a positive response from consumers. The online shop will serve up new additions to the online store at 8:30am on Wednesdays and Saturdays in line with the Special Buys promotion in-store. Managing costs.
But like other Asian companies whose e-commerce business had been partying on rapid top-line growth, particularly in a time when people weren’t going out, its improvement in bottom line metrics is increasingly being driven by cost-cutting. So the market is geographically highly fragmented.
Placer.ai, a location analytics company, noted that electronic stores, which once had consumers lining up around the corner in the middle of the night to grab a good deal, saw the biggest decrease in visits, with foot traffic down 16.5 per cent, with footfall down seven per cent in the Midwest, 2.1 per cent in the Northeast, 3.5
Kim Kardashian’s shapewear and clothing label Skims has launched The Adaptive Collection, an underwear line dedicated to people with limited mobility. ” Co-founder and CEO of Skims, Jens Grede, told Fast Company the global adaptive clothing market is estimated to be worth more than US$400 billion in the next four years.
Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Insider tip: You can boost your email open rates by highlighting a seasonal bonus in your email subject line.
In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.
It also reduces any frustrations the customer may have when checking out your product line. Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends. Marketing teams should check that the store regularly restocks and organizes the display.
It’s anticipated that the global AI retail market will soar past A$36 billion by 2028 and exceed A$70 billion by 2032, highlighting its growing importance and undeniable impact. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.
Capitalising on this momentum and the resurgence of nostalgic trends, Mattel is now setting its sights on more ambitious goals for the Asia Pacific market. Paul Faulkner, senior VP and MD at Mattel Asia Pacific, spoke with Inside Retail about the company’s vision to conquer the burgeoning market.
The not-for-profit is also responsible for providing grocery options which are in line with the needs and demands of the consumers it services. CEQ has also introduced an e-market online order system, which enables consumers to order items not available in store, as well as ‘HappyOrNot’ customer feedback kiosks to gauge success.
Sephora Beauty uses live streams to promote new products. Ikea recently debut a line of chairs and desks designed specifically for gamers. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Gaming can help marketers: Collect valuable customer data. Consumers want to be entertained.
More than ever, brand marketers are under increasing pressure to reduce reliance on sales, discounting, offers and panic-promotions that undermine profit margins. But with competition fierce, and consumers holding all the purchase power, what can the modern marketer do to reduce discounting tactics while maintaining sales and revenue?
Yes, it’s heartening to see brands stepping up and challenging the beauty industry’s status quo, and it’s a positive step towards promoting inclusivity and diversity in advertising. However, there is a fine line between authenticity and aspiration. But what exactly does ‘real skin’ mean?
Being first to market with innovative products is Swiish’s forte, and Obermeder and Corbett have made it their business to develop wellness products that improve consumers’ quality of life. So, rather than, for example, relying on just a cream to address fine lines and wrinkles – they’re using cream in conjunction with collagen.
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