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Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. Always think of the subject lines and the type of content. “I

Marketing 246
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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PayPal Melbourne Fashion Festival is turning the runway into a spectator sport

Inside Retail

Keeping in line with PMFFs broader concept of sport, 10 emerging Australian designers will be acknowledged on the runway in front of 1500 people. From Ralphsmiths perspective, the starting point for conversations surrounding fashion events and Australian Fashion Week should be what the fashion industry needs and where the gaps are.

Fashion 246
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How brands like Skims, Nike, Ben & Jerry’s create winning retail collaborations

Inside Retail

However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable. These are the ingredients that will cut through the noise, build loyalty, and truly resonate in an already overcrowded market. Why did these collaborations win?

Marketing 130
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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

The menstrual care market has long been dominated by major global manufacturers. Viv for your V was born out of this desire to create a line of products that prioritizes both personal and environmental health and feels approachable during what can be one of the most unbearable weeks of the month!

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Will a collaboration collection with Skims bring back Nike’s cool factor?

Inside Retail

The retail industry is in a stir with the sportswear giant Nikes recent announcement that it will partner with Kim Kardashians activewear brand Skims to release a new line of activewear for women dubbed NikeSkims. billion to Nikes market value, which has been struggling as of late. On February 18, the companys share price rose 6.2

Strategy 130
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Accent Group to open four Hoka stores by Christmas

Inside Retail

“Hoka is positioned for its next phase of growth with a portfolio of new store openings marking an important strategic next step both from a sales and brand marketing perspective,” said Hamish Allison, Accent Group’s GM of performance division.