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Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

In light of this uncertainty, a new generation of beauty brands has found success by eschewing synthetic ingredients for plant power. While sister brand 13 Seeds sells on Amazon in the US and Australia, Tucker said the plan is to focus on finding and reaching 8 Seeds’ target market before taking a broad approach through an online marketplace.

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How Bubble cracked the Australian market, by mirroring its US and UK strategy

Inside Retail

With such a saturated beauty and skincare market, why was it the right time for Bubble to expand and how did it do so successfully? The brand’s founder and CEO Shai Eisenman recently shed light on the Australian launch.

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“We see huge opportunities”: Inside Pet Circle’s $75m cash injection

Inside Retail

Capital is (no longer) cheap Global financial pressures, such as rising rates and inflation in almost all major economies, coupled with slowing customer spending, have triggered a difficult funding market for most businesses in the past several months. Even within Pet Circle’s more traditional wheelhouse, there is growing competition.

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How to include disability in your advertising – without getting cancelled

Inside Retail

The hallmark sign of diversity without inclusion is when a brand launches a single piece of content (or even a few) to shine the light on how inclusive they are. A surprising number of brands fall short when it comes to considering the customer experience their target market enjoys from them. Do it consistently.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. “I

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Why Launching in Retail is Important for Product Startups

Retail Bound

If you want to reach your target market, you need to be where they are shopping. In a retail setting, you have the opportunity to create an immersive experience that tells your brand’s story and showcases your product in the best possible light. Define your target market. Who is your product for?

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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Placing products at the right height and under the best lighting increases the chances of them noticing your product and putting it in their carts. Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends.