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Research sheds light on the Australian e-commerce consumer journey

Inside Retail

There has been a wealth of research carried out in an attempt to shed light on the rapidly changing e-commerce landscape. The post Research sheds light on the Australian e-commerce consumer journey appeared first on Inside Retail. Those who adapt quickly will be the ones better positioned for long-term success.

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

We found, among other things, that 60 per cent of consumers believe social media platforms don’t do enough to protect their private information, and 65 per cent don’t want brands using their personal data for commercial benefit. The post Lush left social media in 2021.

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2025 Federal Budget: Small business leaders say they expected more

Inside Retail

Mathers cited the broader economy as a challenge, pointing to potential changes in social media platforms, like the possible decline of TikTok in the US, which many use as a strategic marketing tool. In light of the uncertainty, Mathers remains focused on customers and community.

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Are Product Images Vital for Brick-and-Mortar Stores?

Retail Focus

Compelling product images draw intrigue on photo-dominant social media platforms like Instagram and Pinterest. Consistency : Maintaining the same lighting, style, composition and presentation across all product images creates a professional impression, cultivating a stronger brand identity.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Known for its light pink packaging, free stickers, and pink bubble zip pouch, the brand instantly became a hit among Millennials. Social media darling no more. The post How beauty brand Glossier went from social media darling to social outcast appeared first on Inside Retail.

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How Global Bunjang taps into the secondhand K-pop merchandise boom

Inside Retail

Social media has fueled this profitable market, where fan communities increasingly value and reward members who demonstrate their support through visible consumption of merchandise. “Dolls, figures, posters, photobooks, comics and even light sticks have been trending,” said Lee.

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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. Retailers should consider these concepts: Design places where people might linger.

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