Light Pattern Reimagine 
Retail Focus
JUNE 17, 2022
The new store opening is a part of the brand’s growth strategy, including an expanded product assortment, digital experience, and a reimagined brand purpose. The stores’ fitting rooms feature privacy lockers for customers to request additional sizes, as well as light and music controls to cater to each customer’s preferences.
Dezeen
MARCH 25, 2024
New York-based studio Apparatus has redesigned its Hollywood showroom with multiple material schemas and a range of its lighting and furniture products to evoke a feeling of "discovery" for visitors. Here lights are relatively low, allowing you to experience our collections with slightly subterranean undertones."
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All Work
MARCH 18, 2024
Traditional office layouts are inadequate for the frequent video calls prevalent in hybrid work modes, necessitating private spaces with good lighting, acoustics, and ergonomics to avoid disruptions. And match assigned spaces to each role’s office-usage patterns, rather than forcing one-size-fits-all configurations.
Design Middleeast
DECEMBER 19, 2023
This transformative project, which was recently finished, reimagines the convergence of modern design with a warm, family-friendly atmosphere. Another interesting feature of the redesign is the incorporation of Oryx switchable smart glass on the glass roof, allowing adjustable control of natural light.
Design Middleeast
MARCH 20, 2024
Yousra’s art is marked by a play of contrasts, such as light and dark, transparency and opacity, mirroring the complexity of life. Her work delves into the interconnectedness of nature and human existence, revealing the patterns found in biology and emotions and inviting viewers to reflect on the beauty of life’s fleeting moments.
Dezeen
FEBRUARY 3, 2024
Standard Architecture collaborated with the Paul Smith design team to reimagine the 4,740-square-foot (440 square metres) store on Melrose Avenue, West Hollywood. On London's Albemarle Street, its boutique has a patterned cast-iron facade by 6a Architects , while the shop in Seoul is encased in a curving concrete shell by System Lab.
Dezeen
APRIL 10, 2024
The LN-CC store in east London has a red facade "The question for myself this time was – can I use everything I've learned over the last decade to reimagine one of my most recognized projects," he told Dezeen. My right-hand man, Richard Wilkins, was the tech wizard for the space who created the lighting and amazing LED wall.
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