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4 Visual Merchandising Tips for Increased Sales

Retail Focus

That’s visual merchandising for you. Therefore, if you’re looking to boost your sales , one of your priorities should be developing an effective visual merchandising strategy. What Is Visual Merchandising and Why Does It Matter? So, first, let’s define visual merchandising. Why is it important?

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London-based cult jewellery brand Astrid & Miyu lighting the way

Retail Focus

Shoplight , a company renowned for its innovative lighting solutions, has built a strong relationship with Astrid & Miyu, illuminating over ten of their permanent and pop-up retail spaces across the UK. Their lighting designer had to carefully consider the placement of lights around this feature to achieve optimum results.

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What’s new in visual merchandising?

Retail Focus

Retailers have been using visual merchandising and props to draw in customers for as long as shops have been open. Tyrone Cano, head honcho at Propability, said to put it simply, visual merchandising is very important, almost essential, for retailers.

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Thinking outside the box with visual merchandising

Retail Focus

Retailers have been using visual merchandising to appeal to and connect with shoppers for many years now. Be this simply placing items from a new range of clothes on a group of mannequins or coming up with a creative and colourful window display to draw in those passing by, visual merchandising plays a key role in many retail strategies.

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Focus Five: Lighting

Retail Works Inc

Lighting is THE most important design element in any retail environment. Walk around your store and audit all your lighting. Most stores should have three levels of artificial lighting: ambient (general lighting), accent (track lighting) and decorative (fun pendants, floor lamps, etc). If not, replace them.

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Why focusing is an essential part of retail lighting

Retail Focus

If you think lighting installation is the final step in a beautifully lit retail environment, think again. Although it can be easily missed, light focusing is a final step that is key to making retail lighting more purposeful and impactful. The process involves adjusting beam angles and the spacing of the light fittings.

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Major UK Health and Beauty Retailer Bodycare Enhances Store Experience with TRILUX Lighting Solutions

Retail Focus

Bodycare, a leading health and beauty retailer with over 130 stores across the UK, has chosen TRILUX lighting solutions as part of its ongoing store improvement programme. TRILUX Lighting addressed these challenges with a tailored lighting solution that improved the look and feel of Bodycare stores nationwide.