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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. So, what’s new in the world of AV?

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2024 Winter Las Vegas Market 

Trade Show Booth Companies - Trade Group

LAS VEGAS, NV – The premier event in the furnishing industry, the Winter Las Vegas Market, is coming to Las Vegas, NV, to spotlight an array of home décor and gifts. The official dates for the Winter Las Vegas Market are January 29 th – February 2 nd , 2024. Before you go, check out the resources below to boost your marketing strategy.

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Hot Takes & Predictions for ExhibitorLIVE 2023 

Trade Show Booth Companies - Trade Group

For smaller companies, the marketing director is sometimes the only one at the helm—a one-man band. So, where do trade show marketers go to discover the newest trends in exhibiting and events and connect with other pros? There’s plenty here for marketers to take away, from measuring ROI to the art of booth design.

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IRE 2023 Exhibit Design Checklist for More Booth Traffic 

Trade Show Booth Companies - Trade Group

However, if you’re the type of contractor that enjoys the rich pleasure of working with your hands, then sitting at the computer and attending endless meetings about marketing probably bores you to tears. FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". FREE WHITE PAPER.

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How to Win Best in Show at Global Pet Expo

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". Judges will favor attractive booths with substance on the crowded show floor, and creative exhibit graphics, intuitive design, experiential elements and lighting are essential to get noticed.

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5 Ways to Create Engaging Booth Graphics 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 5 Ways to create engaging booth graphics Investing in booth graphics can seem like another cost a business has to eat. Their light weight makes them easier to support. The Trade Group is a full-service trade show and event marketing company.

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5 Things to Consider for Eye-Catching Booth Graphics 

Trade Show Booth Companies - Trade Group

However, there are instances when a marketing phrase takes priority. FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". Also, use a light-colored font on a dark background or vice versa; otherwise, your message can fade into the backdrop. Need help creating eye-catching booth graphics?

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