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A carefully crafted retail store layout design , however, can guide customers around a store and provide an enjoyable experience that encourages a connection between those customers and the business. Be sure to consider the following 10 components of retail store layout designs before planning a new space or refitting out an existing one.
“When we are designing, we work with our blocks and customise them to the different market segments and functional needs of each targetmarket. For our texture-based products, we look to minimise any of the clothing features that would create a cognitive overload.
Retail design concepts that are well-executed not only brings a brand’s message across to its targetmarket, but reinforces that message to spur that audience into action, i.e. making a purchase and/or encouraging brand advocacy. Are the displays and layout effective in encouraging people to buy? How are new products displayed?
In developing the brand story, the business does not focus on itself, but rather on its targetmarket and that market’s problems. Exploring the product offerings takes time, which means slowing the targetmarket down while they are in the store.
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