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Building a ‘Bridge’ Between Brands and Retailers [Case Study]

Rose

Our new displays give a fresh curb appeal to our merchandising strategy. The display layout and graphics have simplified the consumer shopping experience by highlighting our new innovation items such as Blue Light Readers, Sun Readers and highlights our new sunglass merchandising hang cards.”. “As Director Club.

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Benefits of Glass Display Cases

Jahabow

Glass Cases are a Good Sales Strategy. For industries that depend on staying ahead of the trend curves — like jewelry stores — glass cases can offer a sophisticated merchandising platform that doesn’t detract from the quality of your goods. They also won’t clash with any existing decor you use inside your store.

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Cross-Merchandising Ideas for Retailers

Jahabow

Cross-merchandising is a powerful strategy that has proven highly effective for retailers; this technique involves placing related products together to encourage additional purchases and create a more engaging shopping experience. For instance, display pasta sauce beside pasta or workout gear near fitness equipment.

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Analysis: Why rethinking demographics leads to better segmentation

Inside Retail

In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. Had we followed the retailer’s store layout and stayed in the boys’ section, we would never have seen these items.

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Quadient and Decathlon Reaffirm Partnership on Parcel Lockers

Parcel Pending

Following a tender process, world sporting goods retail leader Decathlon has chosen Quadient to strengthen its omnichannel strategy and offer more delivery options to its customers. Paris, May 3, 2022. Since the adoption of the first Quadient locker solutions in 2015, Decathlon has equipped 62 stores in France with the lockers.