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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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Lululemon’s ANZ boss talks menswear, personalisation and a new, premium flagship

Inside Retail

The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.

Strategy 264
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How Flying Tiger aims to compete in Australia with playful, affordable design

Inside Retail

Flying Tiger Copenhagen has officially landed in Australia and is bringing its signature maze store layout and playful seasonal products with it. Flying Tigers expansion strategy is rapid; it plans to have a footprint of 50 stores across Australia in the next five years.

Design 248
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How Amazon plans to disrupt the grocery sector by merging choice and convenience

Inside Retail

That’s different store locations, layouts, mobile apps, products, promotions, delivery promises, loyalty programs, and subscriptions, just to fill the fridge and pantry,” he added. However, with just 500 physical stores in the US, Whole Foods Market isn’t ready to rival the likes of Walmart, with 4606 US locations, just yet.

Planning 245
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Princess Polly to open Soho store next year

Inside Retail

Located at 514 Broadway, the store will mark a “significant milestone” in the brand’s expansion in the US and allow it to have a deeper connection with Gen Z customers on the East Coast, the company said. Australia’s AKA Brands is set to open a Princess Polly store in New York City’s Soho neighborhood early next year.

Layout 130
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Ikea’s US expansion plan: New stores, lower prices and a major NYC flagship

Inside Retail

Since entering the US 39 years ago, Swedish furniture giant Ikea has come to dominate the furniture and home goods market with its wide array of accessibly priced products, unique store layouts and dedication to providing top-tier customer service. billion investment in its omnichannel strategy. per cent in the past five years.

Planning 130
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Why Bunnings, BWS and Aldi are masters of effective communication

Inside Retail

Among the most crucial are not location, range, sales, store layouts, delivery, competitive prices, or even engaging staff. There are many elements that must come together to create great retail. Instead, it’s how retailers package these components into a retail experience and effectively communicate these benefits to their audience.

Promotion 246