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Ikea bets on remote interior design as AI changes sales strategy

Inside Retail

Ikea is training call centre workers to become interior design advisers as the Swedish furniture giant aims to offer more home improvement services and hand run-of-the-mill customer queries to an artificial intelligence bot called Billie. In the UK, customers pay $31.44 billion of revenue in Ingka’s 2022 financial year – 3.3

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Mark Ingram Atelier continues to set the standard for what a luxury bridal experience can be.

Retail Focus

In envisioning the ideal space for the Atelier, interior designer Hao Lam, designer and owner of HAONOAH , collaborated closely with the team, merging Mr. Ingrams inspiration with her own design expertise to bring a dreamlike atmosphere to life.

Harmony 265
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A Disruptive Design For A New-Age Tea Drinkers’ Haunt

Retail Focus

The brand’s core values are translated into the interior space in terms of authenticity, innovation, and an on-trend quirkiness. Surrounded by verdant greens adjacent to two façades, the 15-seater teahouse provides ample floor height inside, countering the small footprint and lending the interiors a grandness in volume.

Design 148
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Al-Jawad Pike creates marble "immersive experience" for APL's Soho flagship in NYC

Dezeen

British architecture studio Al-Jawad Pike has used colourful marble for the interiors of trainer brand Athletic Propulsion Labs’ second flagship store in Soho, New York City. The textured display plinths were developed with a bespoke fabricator based in New York, who CNC-carved the forms. The photography is by Ståle Eriksen.

Layout 107
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Hollister Co. Announces New London Soho Store

Retail Focus

This new location welcomes local London customers and tourists alike with a brightly coloured storefront and an inviting interior that brings the product assortment to life against a backdrop of cool blue and white tones with warm wood fixtures and textured walls.

Tailored 148
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Formoral is a skincare store that resembles a "desert planet"

Dezeen

A spherical gateway and otherworldly light reflected through glass prisms feature in this skincare store in Hangzhou , China, which local interiors studio Lialawlab has designed around the theme of retro-futurism. Textured grey paint defines the space. A tunnel leads customers through the store. Photography is by Feng Shao.

Texture 129
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Mesura constructs Barcelona Aesop store from 19th-century building fragments

Dezeen

Spanish studio Mesura salvaged stone remnants of old fountains, archways and Gothic buildings to create the interior of this Aesop store in Barcelona. Located on the city's Avinguda Diagonal, the skincare store has been shortlisted for a Dezeen Award in the small retail interior category. No paint or surface treatments were applied.