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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Prioritise security measures to build trust, assuring customers that their sensitive information is protected.

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Shopify research provides new insights on building brands consumers love

Inside Retail

This understanding is key to developing growth strategies to resonate with target markets, as different customer cohorts each have their own distinct relationships with brands – variously prioritising factors such as price, quality, and a shared sense of purpose.

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5 Marketing Strategies To Help You Find New Customers

RetailMinded

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. This will inform the activities, tactics and channels that you will use to draw in customers.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

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Competing for a more discerning dollar

Inside Retail

We look at some of the strategies we’re more regularly discussing with our retail industry clients. Multi-speed growth across channels brings retailers’ omnichannel experience and strategy further into the frame. But there are options for retailers to pave the way for consumers to make informed decisions and purchases.

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These five core drivers explain why we shop. Here’s how to harness them

Inside Retail

When brands align their strategies with these fundamental drives, they can better meet customer needs and foster deeper loyalty. By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences.

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Matsuya’s director Takehiko Furuya on the department store’s digital launch

Inside Retail

Features include product browsing, shopping appointments, and in-store pickup options, along with brand information and customer service communication tools. The digital platform integrates Matsuya Ginza’s services into a unified interface.