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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

Strategy 290
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Grill’d CEO Simon Crowe on how drive-thru will inform its future growth

Inside Retail

Australian burger chain Grill’d recently opened its first drive-thru restaurant in Brisbane as part of a broader expansion strategy to service new markets and embrace new channels. He added that the brand will gain market and operational insights from the first drive-thru location, which will inform future growth plans. “We

Strategy 246
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How to create an SEO strategy for e-commerce websites

Retail Focus

Online businesses will live or die depending on their SEO strategy as the ruthless toll of the cost of living crisis means almost a third of businesses went to the wall, reveals the latest government statistics. Consumers need information right now and will choose from retail companies that are on the first page and why wouldn’t they?

Strategy 246
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. Strategic foresight involves gathering information about an organisation’s future operating environment by considering social, economic, political, and technical developments. A marketer’s crystal ball?

Strategy 245
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation.

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Revealed: The science behind Aldi’s Special Buys strategy

Inside Retail

Strategies like Aldi’s Special Buys play on this variety seeking behaviour. In fact, a recent academic study 1 highlighted the ways scarcity affects consumers throughout their entire purchase journey; from the way we search for information and evaluate alternatives, to how we make a purchase and even how we use a product or service.

Strategy 259
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How Fantastic Furniture is future proofing its data collection strategy

Inside Retail

Third-party data is collected across external websites and apps, and tends to deliver general customer segments, rather than specific information. The way the data is captured means that businesses will be able to glean a far greater amount of information from it, which could be invaluable during a time of shifting consumer behaviour. “So

Strategy 238