Remove Information Remove Social Media Remove Target Market
article thumbnail

Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

Embracing omnichannel commerce ensures that your customers can transition effortlessly between various touchpoints, whether it’s your website, social media channels, mobile app, or brick-and-mortar store. Prioritise security measures to build trust, assuring customers that their sensitive information is protected.

Tailored 246
article thumbnail

Matsuya’s director Takehiko Furuya on the department store’s digital launch

Inside Retail

Features include product browsing, shopping appointments, and in-store pickup options, along with brand information and customer service communication tools. The digital platform integrates Matsuya Ginza’s services into a unified interface.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Here’s some hot tips on how to collaborate with influencers. What is an influencer?

article thumbnail

Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My By analysing market research, consumer surveys, and sales data, they can identify patterns, preferences, and emerging trends.

article thumbnail

What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign.

article thumbnail

Innovate or die: How brands can create impact

Inside Retail

Bailey explained that apart from sustainability and ethical business practices, brands which put an emphasis on diversity, equity and inclusion (DEI) will also score higher among the Gen Z target market. The harder thing for brands these days is to have meaningful interactions with their target markets in an authentic manner.

article thumbnail

These five core drivers explain why we shop. Here’s how to harness them

Inside Retail

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. Building brand communities through social media, customer clubs, and events strengthens these bonds. It motivates curiosity and exploration.

Shopping 130