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These five core drivers explain why we shop. Here’s how to harness them

Inside Retail

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. Detailed product information, engaging storytelling, and educational campaigns can satisfy this drive.

Shopping 130
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Matsuya’s director Takehiko Furuya on the department store’s digital launch

Inside Retail

The vision behind launching matsuyaginza.com is to seamlessly integrate Matsuya Ginzas renowned in-store luxury experience with the convenience of digital shopping, Takehiko Furuya, representative director of Matsuya Co and chairman of Mastuya Ginza.com, told Inside Retail.

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Shopify research provides new insights on building brands consumers love

Inside Retail

This understanding is key to developing growth strategies to resonate with target markets, as different customer cohorts each have their own distinct relationships with brands – variously prioritising factors such as price, quality, and a shared sense of purpose.

Consumer 246
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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. Prioritise security measures to build trust, assuring customers that their sensitive information is protected.

Tailored 246
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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

We don’t need to tell you that the days of traditional shopping are behind us. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Social shopping. Shopping habits are increasingly digital, and brick and mortar retailers have had to respond.

Shopping 104
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Competing for a more discerning dollar

Inside Retail

Consumers’ experience during the pandemic exposed them to a world of convenience where they could shop on their terms, not the retailer’s. That means retailers must consider where their customers are, and how they shop, and closely monitor and adapt to changes in preferences or expectations of their customer experience.

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Daiso, Muji, Moshi Moshi? Why this Japanese-inspired chain is taking off

Inside Retail

Even the name Moshi Moshi is a Japanese phrase – it’s an informal way of saying “hello” when answering a phone call from a family member or friend – and given the love of Thai people for Japanese culture and products, that isn’t such a bad marketing tool.