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Matsuya’s director Takehiko Furuya on the department store’s digital launch

Inside Retail

The vision behind launching matsuyaginza.com is to seamlessly integrate Matsuya Ginzas renowned in-store luxury experience with the convenience of digital shopping, Takehiko Furuya, representative director of Matsuya Co and chairman of Mastuya Ginza.com, told Inside Retail.

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These five core drivers explain why we shop. Here’s how to harness them

Inside Retail

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. Detailed product information, engaging storytelling, and educational campaigns can satisfy this drive.

Shopping 130
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Shopify research provides new insights on building brands consumers love

Inside Retail

This understanding is key to developing growth strategies to resonate with target markets, as different customer cohorts each have their own distinct relationships with brands – variously prioritising factors such as price, quality, and a shared sense of purpose.

Consumer 246
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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. Prioritise security measures to build trust, assuring customers that their sensitive information is protected.

Tailored 246
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Why Launching in Retail is Important for Product Startups

Retail Bound

If you want to reach your target market, you need to be where they are shopping. And these days, more and more people are doing their shopping in physical stores rather than online. The following tips can help product startups successfully launch their product in the retail market: 1. Define your target market.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

We don’t need to tell you that the days of traditional shopping are behind us. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Social shopping. Shopping habits are increasingly digital, and brick and mortar retailers have had to respond.

Shopping 104
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Best Practices for Health and Beauty Displays to Maximize ROI

Creative Displays Now

Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends. Using data to power your design decisions can have a profound effect on how your target market perceives your brand and can broaden your consumer demographic.