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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Emerging shopping platforms.

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New social media apps solve low conversion rates on performance marketing

Inside Retail

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. A new guard of social media apps is entering the marketplace giving retailers and brands a new opportunity to connect with potential consumers. Xcel Brands Inc. per cent per annum.”

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How pop-ups helped inform Kat the Label’s new flagship store in Melbourne

Inside Retail

After flourishing on social media, with influencers sharing the product, the brand focused on developing its online and wholesale channels. Working with head of marketing and growth, Anna Metcalfe, she told Inside Retail that the goal of the new boutique store is to offer something different to the usual lingerie shopping experience.

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The Cheesecake Shop reveals fresh new look

Inside Retail

The Cheesecake Shop has undergone a rebrand, unveiling today its fresh new logo and store design. Scott Bush, CEO of The Cheesecake Shop, said “We are so proud to launch The Cheesecake Shop’s new brand identity and we know our customers will love the evolution and the fresh look and feel. “We

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

We found, among other things, that 60 per cent of consumers believe social media platforms don’t do enough to protect their private information, and 65 per cent don’t want brands using their personal data for commercial benefit.

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. million to online shopping scams, and over $92 million to scams overall, according to Scamwatch. So far this year, Australians have lost more than $1.2

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Smart shopping carts, low-code and robots: Welcome to retail tech in 2023

Inside Retail

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

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