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Three ways Amazon is leveraging AI technology to personalise online shopping

Inside Retail

Generative AI and machine learning is nothing new to Amazon.The e-commerce giant has been leveraging technology to personalise its customers’ shopping experience for decades now. Instead, Amazon’s AI shopping guides will blend educational content and customer insights to help shoppers make informed purchase decisions.

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How pop-ups helped inform Kat the Label’s new flagship store in Melbourne

Inside Retail

Working with head of marketing and growth, Anna Metcalfe, she told Inside Retail that the goal of the new boutique store is to offer something different to the usual lingerie shopping experience. It’s a personal shopping experience that’s high-end, but at an affordable price point, [and] we think we’ve got a good niche market going.”.

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The Cheesecake Shop reveals fresh new look

Inside Retail

The Cheesecake Shop has undergone a rebrand, unveiling today its fresh new logo and store design. Scott Bush, CEO of The Cheesecake Shop, said “We are so proud to launch The Cheesecake Shop’s new brand identity and we know our customers will love the evolution and the fresh look and feel. “We

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Australian AI tech promises a re-imagining of the on-demand shopping experience

Inside Retail

Australian online personal styling service Threadicated has launched its Curated Collection, an AI technology to provide a new personalised shopping experience. Curated Collection offers a selection of items for clients to view and purchase based on the information supplied in their style profiles and preferences.

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Product Discovery: Enabling Search Outside the Box

Go beyond the basics with Algolia and Orium to explore the elements of search-and-discover you can leverage to create an optimized brand experience that delivers the right products at the right time, engaging customers throughout their shopping journeys.

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Dusk, The Reject Shop breach button battery laws

Inside Retail

Australian retailers The Reject Shop and Dusk have paid nearly $240,000 in penalties for selling Halloween novelty products containing potentially lethal button batteries. The Reject Shop paid $133,200 for supplying a product that “allegedly failed to comply” with the mandatory safety standard and received one infringement notice.

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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.

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