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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. The post The Strongest Retail Marketing Strategies That Appeal to Students appeared first on Retail Focus - Retail Design.

Strategy 130
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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Here are the key areas to apply AI in retail.

Tailored 245
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Despite the many challenges facing the retail sector, these three days of networking and information exchange demonstrated that the sector’s fundamentals remain strong and its determination unwavering. The event brought together 4,400 participants, including 1,800 retail representatives, a 12% increase compared to 2023.

Expansion 264
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How to reach customers at the time of purchase

Inside Retail

Retail marketing has evolved over the last few years. Retailers today, not only have to adapt to this new reality but also need to understand that the new consumer journey is always connected across a multitude of devices, regardless if they’re shopping online or in-store.

Strategy 246
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Why luxury Aussie retailers are missing a major consumer segment

Inside Retail

Cutting through According to Annabel Pittendrigh, a client executive at Bastion Insights, many Australian retailers have missed the mark when it comes to customising and tailoring their marketing and communication efforts to resonate with these diasporic communities.

Consumer 263
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Revolutionising loyalty programs.

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What you need to know to be tech-ready for 2024

Inside Retail

Stay updated on privacy regulations: Keep yourself informed about upcoming privacy regulations, both internationally and locally. Opt for expert guidance It’s perfectly natural to feel overwhelmed by the rapidly evolving retail marketing landscape, nobody expects one person to understand all the complexities involved.

Strategy 246