Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Adapt and tweak your strategies based on data-driven insights.

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RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

Retail Marketing 52

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Retail Times

JANUARY 10, 2024

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! By Tim Mason, CEO, Eagle Eye Retail marketing centres on devising innovative strategies to engage customers and enhance offerings and interactions to shape desired behaviours and outcomes.

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Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

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Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. For more information visit channeladvisor.com/au. And now’s the time to get ahead.

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Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Fortunately it has been very successful for our business and also quite cost-effective,” Lee said.

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RetailMinded

JULY 3, 2023

The use of artificial intelligence in retail marketing allows to develop and improve many things. In the article below, we will consider the role of artificial intelligence in retail marketing and its impact on modern business. All these and similar technologies improve the marketing industry.

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Inside Retail

FEBRUARY 19, 2023

According to Nicholas Street Precinct director James Hepburn, the city’s new administration has driven the area’s revitalisation strategy with a vision to bring the inner city back to life. For more information about retail opportunities at Nicholas Street, visit www. nicholasst.com.au.

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Inside Retail

NOVEMBER 13, 2023

The retailer also expanded its vision centres and pharmacies with private screening rooms, and placed digital touchpoints throughout the store to provide information of products and services. The store upgrades are part of a strategy to boost the business, especially in non-food,” Saunders elaborated.

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Retail Bound

JULY 30, 2024

With so many products and services available to consumers, it’s crucial for product startups to build a strong brand strategy in order to stand out from their competitors. A strong brand strategy not only helps differentiate a product in the market, but also builds trust and loyalty with consumers.

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Strategy Consumer Retail Marketing Marketing 52

Creative Displays Now

MARCH 18, 2024

WOM marketing has a high chance of success because potential clients receive the message from people they already know and trust. Below, we discuss everything you need to know about this strategy in retail. What Is Word-of-Mouth Marketing? WOM marketing has outstanding, largely untapped potential.

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Retail Focus

SEPTEMBER 17, 2024

In today’s competitive online retail market, customer retention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business.

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Inside Retail

NOVEMBER 28, 2022

Indeed, even Sydney Fish Market now has its own online commerce site. Yet for retail marketers, handing over these keys to the kingdom is no easy feat. During the pandemic’s first 14 months, Australia’s e-commerce market grew from around 9 per cent of the overall retail market share to 13 per cent.

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Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

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Inside Retail

OCTOBER 8, 2024

As e-commerce continues to evolve at breakneck speed, Australian retailers face the twin challenges of exceeding rising customer expectations and optimising their operational frameworks. The difference between thriving and merely surviving in this hyper-competitive landscape lies in one key strategy: outsourcing.

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Retail Focus

APRIL 20, 2023

By incorporating customer expectations and demands for vendor selection, Ventana Research generates a complete report, helping organisations evaluate the efficiency and effectiveness of Product Information Management (PIM) tools in delivering engaging digital experiences through PXM best practices.

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Retail Bound

APRIL 11, 2022

Good retail alignment means you’ve mapped out retailers and channels that are ideal for you at different stages of your company’s growth. It is closely aligned with your go-to-market strategy and provides a roadmap that supports controlled growth over an extended period. Retail Marketing Channels.

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Inside Retail

FEBRUARY 29, 2024

Marketers excel at telling stories and quantifying brand impact, but connecting those to financial terms is essential. Frame your marketing strategies in terms of financial metrics they understand and care about. Here are strategies for success: 1.

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Inside Retail

JULY 10, 2024

As the founder explained, many fashion labels use superficial strategies to appeal to trans or non-binary consumers, such as using LGBTQIA+ models in their campaigns without making any changes to their products. Shepard’s own experiences have helped inform these details as well as extensive research by the brand’s design team.

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Creative Displays Now

JANUARY 17, 2023

Your marketing strategy determines your business’ success. Effective marketing is customer-focused and often involves multiple channels. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy. Depending on the display, you can adjust the signage and information to save time and money.

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VMS

JANUARY 31, 2023

Augmented reality (AR) in the retail market could be on the cusp of a massive growth spurt. A new report from Research and Markets said AR investments in retail were valued at roughly $2 billion in 2021, but that number is expected to explode to $61.3 billion by 2031. Google, Inter IKEA Systems B.V., Microsoft Corp.

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Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up commissioned this report because we believe it is paramount that leaders of e-commerce businesses who are seeking sustained success understand the diverse shopper personas in today’s retail market.”

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Retail Focus

DECEMBER 3, 2023

AI can be used to equip service professionals with the necessary information – in a timely manner – to provide more informed, data-powered solutions to complex human problems. Per Overgaard, chief technology officer for EMEA at Lenovo ISG, is of the opinion that AI will transform the entire retail experience.

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Retail Bound

OCTOBER 11, 2024

However, understanding the cultural nuances and regional differences across the country is critical to success, especially when partnering with major retailers like Walmart, Best Buy, or Home Depot. is not a monolithic market; what resonates with a customer in the Northeast may not have the same appeal in the Southwest.

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Inside Retail

JUNE 20, 2022

Fairfull believes the biggest implication for the APAC marketplace is that retailers risk being left behind. “I I don’t see these new initiatives by Meta HK changing the Australian retail market anytime soon. Australian retail is generally years behind innovative and experiential retailers in Asia,” she said. “It

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Retail Focus

SEPTEMBER 17, 2023

One of the most important factors that retailers should consider when promoting their products is putting in the effort required to put together effective marketing displays as well as create stunning windows that feature their brand. Experiential retailing is a vital aspect of the retail marketing industry.

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Inside Retail

JULY 24, 2023

The new concept is a culmination of a year-long project and collaboration between our global retail, marketing, product, and consumer research teams to develop a new look for our brick-and-mortar stores which will allow us to engage with our consumers like never before,” he told Inside Retail. “We

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RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition . Cashierless Stores .

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Retail Bound

OCTOBER 22, 2024

Tips for a Successful Product Launch in Retail Product startups face a unique set of challenges when launching their product in the retail market. They must also identify viable retail partners and develop relationships with store buyers. Define your target market. Develop a strong marketing strategy.

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Target Market Strategy Planning Marketing 52

Retail Bound

NOVEMBER 5, 2024

This technology has allowed retailers to personalize their marketing efforts, improve customer service, and optimize supply chain management. But how can product startups leverage AI to stay ahead of the game in this competitive retail market? However, these tasks can be time-consuming and prone to human error.

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Social Media Pattern Tailored Strategy 52

Retail Bound

MAY 9, 2023

Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers. Additionally, influencer campaigns can be a useful tool to help increase your audience reach and consumer product education, so they are informed prior to shopping.

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Retail Bound

MARCH 14, 2024

Trade Secrets Trade secrets are confidential information that gives a company a competitive advantage. This can include formulas, recipes, and other proprietary information. For product startups, trade secrets may be an integral part of their business strategy. Are you a product startup looking to break into the retail market?

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Retail Bound

AUGUST 6, 2024

Launching a new product in retail is an exciting time for any product manufacturer, but it also comes with its fair share of challenges. From inventory management to marketing strategies, there are various factors that can affect the success of a retail product launch.

Strategy 52

Strategy Social Media Promotion Planning 52

Retail Bound

MAY 28, 2024

Launching a new product in the retail space is an exciting time for any product manufacturer, but it also comes with its fair share of challenges. From inventory management to marketing strategies, there are various factors that can affect the success of a retail product launch.

Strategy 52

Strategy Social Media Promotion Planning 52

Retail Bound

APRIL 13, 2024

Crafting the Perfect Distribution Strategy It’s not enough to just select a distribution model; it’s about integrating it seamlessly into your broader business strategy. This involves: Market Analysis: Understand your target audience, their preferences, and their buying behavior.

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Retail Bound

MAY 14, 2024

Tips for a Successful Product Retail Launch Product startups face a unique set of challenges when launching their product in the retail market. They must also identify viable retail partners and develop relationships with store buyers. Develop a strong marketing strategy. Identify potential retail partners.

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