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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding the Student Market The student demographic is diverse, encompassing individuals from various backgrounds with different tastes, interests, and spending habits. They are digital natives, highly active on social media, and influenced by trends, yet they are also budget-conscious and value-driven.

Strategy 130
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Sweden’s Klarna buys influencer marketing platform

Inside Retail

Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels. The financial details of the deal were not disclosed.

Marketing 162
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Welcome to the new customer experience

Inside Retail

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Create a seamless checkout process.

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Top Video Production Tips for London Retailers to Boost Their Digital Presence

Retail Focus

For London retailers, where competition is fierce and trends change rapidly, great video content can give your business a real edge. Whether you’re aiming to enhance your website, social media presence, or in-store experience, video is a powerful tool to help you make an impact.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Referral marketing is among the most effective types of amplified WOM marketing that sparks conversations about your brand online and in person. Advantages of Word of Mouth in Retail Marketing WOM marketing has numerous benefits for businesses, reflected in improved bottom lines and brand image.

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How Gucci and Ikea are using AR to drive sales

Inside Retail

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. The client can then share the look to their social media, automatically tagging the salon in the process.