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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

Shopping 204
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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Utilizing data analytics, retailers can deliver personalized marketing messages and customized product recommendations. This approach not only enhances the shopping experience but also increases the likelihood of conversions by making students feel uniquely valued.

Strategy 130
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Preparing for the future of online retail

Inside Retail

Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Direct-to-consumer selling. And now’s the time to get ahead.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Artificial intelligence (AI) is making strides in numerous industries, and retail is certainly no exception. Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency.

Tailored 245
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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Revolutionising loyalty programs.

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How to reach customers at the time of purchase

Inside Retail

Retail marketing has evolved over the last few years. While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further.

Strategy 246
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“A big vote of confidence”: Why Walmart’s store upgrades are key

Inside Retail

The retailer also expanded its vision centres and pharmacies with private screening rooms, and placed digital touchpoints throughout the store to provide information of products and services. And it added new “dollar shops” for consumers to pick through seasonal, more affordably priced items.

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