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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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5 Kinds Of Promotions You Can Implement For Your Retail Store To Attract Customers

RetailMinded

One time-tested and effective strategy for attracting retail customers is to hold different types of promotions. Your promotional campaigns can do a lot to generate excitement and pique the curiosity of customers who would otherwise shop elsewhere for their needs.

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These five core drivers explain why we shop. Here’s how to harness them

Inside Retail

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. Detailed product information, engaging storytelling, and educational campaigns can satisfy this drive.

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The Ultimate Guide To Creating Branded Bags For Promotional Marketing

RetailMinded

Whether you’re a small or a multinational business owner, there are plenty of ways to promote your brand. Promotional products are an easy and effective way to achieve it. The trick is knowing how to design and manufacture them in a way that they’d appeal to customers and be adequate for marketing purposes. Informative.

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How making data-driven decisions in retail is changing

Inside Retail

A range of data analytics tools are available to help retailers save money, make more informed decisions and better understand their customers. Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations.

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What Is Visual Merchandising?

Creative Displays Now

This guide will explain visual merchandising and how to use it to promote your products. Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. Target Market. Visual Merchandising Explained.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.