Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. The difference is between doing it good and doing it great. “The

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Inside Retail

JANUARY 2, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

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Inside Retail

OCTOBER 10, 2024

Mecca’s chief of new concepts Maria Tsaousis spoke to Inside Retail about what the business looks for during the recruitment process and what it means for Mecca’s retail strategy. Mecca Bourke Street will inform the future of beauty for our pipeline of new stores.

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Inside Retail

FEBRUARY 1, 2024

It has launched its Chinese New Year promotion and a “10-billion-yuan Discount’ day, that runs until the 17th of February. Tens of thousands of physical shops on JD’s ShopNow platform will host live-streaming rooms, allowing customers to interact with sellers in real time and make informed purchasing decisions.

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Retail Focus

SEPTEMBER 20, 2021

As 2021 winds down and retailers look ahead to 2022, they have a golden opportunity to leverage advanced data science for pricing to thoughtfully revisit strategies for their private label items, which generally drive attractive margins. Think Beyond Item Strategy with a More Holistic View.

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Inside Retail

NOVEMBER 29, 2023

It can boost brand awareness, increase conversion rates, and help retailers encourage customers to share more personal information that can be used to structure more personalised digital marketing campaigns. One of the strategies being deployed by many is introducing gamification into their loyalty solution. What is gamification?

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Inside Retail

JANUARY 26, 2023

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

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Inside Retail

SEPTEMBER 24, 2024

IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific? Our Purposeful Play approach informs our innovation and ensures our toys not only provide fun, but also promote positive social and environmental behaviours.

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Inside Retail

DECEMBER 5, 2023

While every customer secured during BFCM is important, every new browser who visited the site or responded to a promotion represents a new prospect for long-term engagement and conversion. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

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Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. The post The right formula?

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. People are now actively seeking out information and trying to understand the manufacturing and production practices.

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Inside Retail

MARCH 14, 2024

Etri emphasised that Skippy’s intention and business strategy is to move volume, so it passes on savings from suppliers and doesn’t use large markups to drive profit. Major brands stocked in supermarkets in most cases use a premiumisation strategy to differentiate from supermarkets’ private-label brands.

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All Work

FEBRUARY 7, 2024

Office environments can be tailored to better support neurodiverse individuals by incorporating thoughtful design strategies that cater to sensory, visual, auditory, and spatial preferences, thus creating inclusive workspaces that enhance productivity and comfort for all employees.

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Inside Retail

AUGUST 10, 2022

Developing and refining strategies within the following five action areas can help secure and fortify positioning on the digital shelf: Connect products to more channels Market at the right time Sell wherever consumers shop Optimise every channel Fulfil customer expectations. The online shopping experience has become noisy for most consumers.

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Inside Retail

SEPTEMBER 30, 2024

This is often driven by customers being wary of promotional ‘traps’, where the full price kicks in after an initial promotional period, leading to higher-than-expected expenses if they forget to cancel or pause their subscription.​ can help with discovery by including promotional inserts with deliveries.

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Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Creative Displays Now

OCTOBER 11, 2023

So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. What Is Seasonal Merchandising?

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Inside Retail

SEPTEMBER 20, 2022

Many large brands are cognisant of adapting their marketing for international customers, such as product labelling, product care, terms and conditions and technical information. Some companies are now also starting to integrate transcreation policies into their domestic strategies. It’s about being customer first.

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Inside Retail

JULY 6, 2021

In anticipation, retailers can modify their in-store shopping experience to drive digital: Imagine shopping in a store as your phone serves up information about a product you’ve been looking at online and directs you to the aisle where it’s located. Altogether, this shift means that personalisation will take precedence in retail strategy.

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Retail Times

OCTOBER 5, 2023

That’s why plenty of companies who want to communicate something about their brand, like promotions or sales, usually resort to sending emails to their clients. Moreover, […] If you want more information Retail Times get in touch! Retail Times - Retail news, reports, analysis & comment

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Inside Retail

JULY 19, 2022

LED and digital displays are increasingly being incorporated to bring retail environments to life with high resolution, high-impact content that can be updated as required to suit the mood, product, promotion, or bespoke requirements of the day. . Contactless self-service. Display screens: The secret sauce in modern retail.

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Inside Retail

AUGUST 24, 2021

The basic idea of this trend is that consumers are becoming more focused on paying less for products, and increasingly have the means to do so through enhanced competition and the ability to search for information online. For example, if a retailer promotes price too heavily (e.g., There is truth to this idea.

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Retail Focus

DECEMBER 12, 2024

Despite the many challenges facing the retail sector, these three days of networking and information exchange demonstrated that the sector’s fundamentals remain strong and its determination unwavering. In the session “Retail Without Frontiers,” Salomon and JD Sports illustrated their global development strategies.

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Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Was it a specific promotion, product, or referral?

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Inside Retail

OCTOBER 27, 2024

Here’s how you can leverage data, ethically collect customer information, and prepare for a data-driven sales season to maximise the potential of these events. Here’s how you can gather data transparently: First-party data collection : Use competitions and surveys to collect customer information with their consent.

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Retail Focus

MARCH 6, 2024

Whether you’re a seasoned enthusiast or a curious newcomer, learning how to navigate the landscape of sales and promotions is essential for snagging your favorite mushroom-infused treats at wallet-friendly prices.

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Inside Retail

JUNE 5, 2022

At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. The great thing about this transformation success story is that to bolster its online experience, Purebaby shifted from focusing on purely promotional marketing to building up robust lifecycle programs.

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Inside Retail

AUGUST 12, 2021

Last year, Net-A-Porter announced a progressive framework aptly named Infinity to drive their 2030 sustainability strategy. The lack of transparency in the fashion industry continues to stifle shoppers in making informed decisions. Part of the reason why it’s a slow shift points to a lack of information shared.

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Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

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All Work

DECEMBER 19, 2023

Here are some science-backed strategies for designing a smart, human-centric workplace: First, pay attention to air quality. Promoting movement is also key. Last but not least, foster community with spaces to connect, formally or informally. Consider a green wall with cascading greenery to delight employees.

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Retail Focus

DECEMBER 8, 2021

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. Elsewhere, digital signage inside point-of-sale elements is being used to inform and educate customers. Digitalisation is also helping retailers to keep their customers entertained while visiting the store.

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Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent.

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Inside Retail

SEPTEMBER 9, 2024

It doesn’t have to be about making all information accessible. An environment of clear goals and expectations, an understanding of salary banding, how salaries are determined and what is required to earn more and receive promotions, goes a long way to bridging the transparency gap and leveraging a positive workplace culture.

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Inside Retail

SEPTEMBER 3, 2024

After capturing data on every single return and understanding why these products are getting sent back, the information can be shared with product development teams and potentially lead to improvements in areas such as size, “Maybe you can make adjustments either to the size guide on the product page or the way you’re explaining the product.

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Inside Retail

JUNE 28, 2021

On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. Retailers must delicately navigate the flow of personal information, with 89 per cent of consumers valuing transparency in how their data is used as a trust factor.

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Inside Retail

FEBRUARY 21, 2023

Sephora Beauty uses live streams to promote new products. There are four main reasons retailers should consider gaming as part of a data acquisition strategy. The importance of personalisation Interactive games are a way to collect personal information about a shopper that comes directly from the consumer.

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Inside Retail

APRIL 26, 2024

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Nevertheless, she believes the increasing pressure on the sector to deliver transparency, equity and fairness in pricing will require some shifts in promotions.

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