Inside Retail

OCTOBER 12, 2023

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. shows the global fragrance market was valued at $49.8 Data from Market.us

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Inside Retail

JULY 28, 2021

Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels. The post Sweden’s Klarna buys influencer marketing platform appeared first on Inside Retail.

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Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

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Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

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Inside Retail

FEBRUARY 7, 2022

After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive. Social media darling no more. As a result, Glossier’s brand value has taken quite the hit.

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Inside Retail

JULY 11, 2021

We have GPs, social media influencers, social media comment sections, and journalists giving contradictory information. When a crisis hits, it pays to have a single, leading voice that can take control and is 100 per cent informed on the issue. Communication must be clear, straightforward, and to the point.

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Inside Retail

MARCH 22, 2023

Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.

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Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. You can also use this area for sanitiser, welcome signage and information, and product displays. Even in a small store, use signage and information to help customers find and select products. Don’t waste this opportunity.

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Inside Retail

JUNE 20, 2024

With the value of the lab-grown diamond market expected to reach US$37.32 IR: How will you ensure The Cut is competitive in the industry where lab-grown diamonds are flooding the market? We release daily reels on social media to educate and inform. We release daily reels on social media to educate and inform.

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Hunton Andrews Kurth

MARCH 20, 2023

The orders request information from 2019 through the present about the companies’ standards and policies related to paid commercial ads and the companies’ processes for screening and monitoring for compliance with those controls, including human review and use of algorithmic, machine learning or automated systems.

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Inside Retail

NOVEMBER 22, 2021

According to Lush, this new ‘Anti-Social’ policy will take affect across all 48 of its regions, and relates to the social platforms’ unwillingness to deal with the detrimental impact social media has on people. There is now overwhelming evidence we are being put at risk when using social media,” Constantine said.

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Inside Retail

JUNE 14, 2021

In fact, the global clean beauty market is expected to reach US$11558.5 million in 2027, according to Brandessence Market Research. But global beauty brand Deciem is on a mission to debunk the marketing jargon around clean beauty and educate consumers about ingredients. “It Considered purchases.

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Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

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Inside Retail

MAY 16, 2024

In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. This is where Béis turned customer feedback into a stroke of marketing genius. The campaign was a success.

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Retail Focus

OCTOBER 21, 2021

They make it easy for us to understand new information and are an audio-visual treat with its make elements of design and color. . A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. Make your efforts count with great stories

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Retail Bound

MARCH 12, 2024

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

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Inside Retail

MAY 28, 2024

Consumers research online before purchasing in-store, so in addition to training our in-store team, we have focused on enhancing our product detail pages to provide the customer with as much information about the product as possible. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience?

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Inside Retail

OCTOBER 5, 2021

Powering retail growth: the next generation of contact centres presents the most important retail customer service statistics and insights in the market, painting a picture of what the future of retail contact centres looks like. The future of customer service channels: Social media as a customer service channel will surpass email and voice.

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Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.”

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Inside Retail

JANUARY 2, 2024

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Jurcic counsels that the way goods are delivered to stores and displayed on shelves in boxes should be an important component of your brand’s overall marketing strategy. “If

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Inside Retail

MARCH 12, 2023

Instead, they should double down and make every marketing dollar count by using data to their advantage. As a veteran in digital marketing, I have a few pieces of advice that can help retail businesses get the most value out of their marketing budget. Marketing efforts become more effective, but they also ensure memorability.

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Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. Today, people go online for three things: entertainment, information and connection with others.

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Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. The dominant platforms on which these generations spend their time are visual social media sites.

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Retail Focus

JULY 5, 2022

You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Also, you have to fill your social media pages with meaningful content about designs. . Conclusion .

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Inside Retail

APRIL 3, 2022

In the age of social media, it can feel like a marketer’s job is never done. According to media reports, it’s not. For example, if there is demand for your ‘fake’ idea, perhaps that can be used as market research that informs a new brand concept, product or service. Is it worth the effort?

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Inside Retail

JULY 31, 2024

In 2019, Officeworks acquired Geeks2U, a national provider of on-site information, communication and technology services, diversifying the company’s tech solution offering and enhancing its customer service offering through a tech support team.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. What is an influencer?

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Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Gaming can help marketers: Collect valuable customer data. Consumers want to be entertained.

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Inside Retail

JUNE 8, 2021

Well-loved on social media for her no-nonsense approach to the beauty industry and her extensive experience as a qualified cosmetic doctor, Dr Naomi’s products are currently available on her site and at the clinic. What are some of the interesting trends in the beauty and skincare market that you’re most interested in?

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Inside Retail

DECEMBER 21, 2021

With unsuspecting victims footing the bill for the marketing campaigns, the hackers simply wait for the orders to roll in, charge for the products and ship them (or not). Social-media scams and hacks are increasing. Facebook’s Philippines marketing manager has not responded to an approach from Inside Retail for comment.

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Inside Retail

DECEMBER 7, 2023

In an exclusive interview with Dan Neary, Meta’s vice president for the Asia Pacific region, we delved into the company’s strategic focus on the APAC market, a key driver of its global growth. Neary said traditional marketing funnels are undergoing a seismic shift.

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Inside Retail

SEPTEMBER 19, 2021

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. Supergreat also enables Ulta Beauty to take viewers on virtual in-store visits to inform shoppers about the latest products. The Supergreat app launched in 2018.

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Inside Retail

DECEMBER 10, 2024

Its best marketing tool to date is word-of-mouth as customers share the brands range of tallow-based products which are the first of their kind to be professionally formulated in a GMP-certified skincare manufacturing facility. We have focused heavily on digital marketing, especially through Meta, to raise awareness and educate customers.

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Inside Retail

MAY 25, 2023

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. If you’re going to write something for spurious headlines please be correctly informed. Alice McCall at AAFW.

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Retail Focus

MAY 5, 2023

With the rise of digital marketing, there are now more channels than ever to choose from. This article explores how group SMS compares to other marketing channels for small businesses and why you should consider adding it. Compare group SMS to other marketing channels. What is Bulk SMS Sender?

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