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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

Strategy 290
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Grill’d CEO Simon Crowe on how drive-thru will inform its future growth

Inside Retail

Australian burger chain Grill’d recently opened its first drive-thru restaurant in Brisbane as part of a broader expansion strategy to service new markets and embrace new channels. He added that the brand will gain market and operational insights from the first drive-thru location, which will inform future growth plans. “We

Strategy 246
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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever.

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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. Strategic foresight involves gathering information about an organisation’s future operating environment by considering social, economic, political, and technical developments. A marketer’s crystal ball?

Strategy 245
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Why companies are showing young employees how to manage money

Inside Retail

Managing money is a skill that transcends the boundaries of work and personal – what works well in one area applies equally well to the other. Hence why employers are increasingly looking to teach their staff – particularly younger ones – how to better manage money. Tailor to them. Provide resources.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan’s Manager of CRM/Marketing Koji Aono said, “This time, our major innovation was to see if we could take action based not only on behavioural history data, but also on the customer’s needs. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail. Check it out here.

Strategy 230
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How Fantastic Furniture is future proofing its data collection strategy

Inside Retail

Third-party data is collected across external websites and apps, and tends to deliver general customer segments, rather than specific information. The way the data is captured means that businesses will be able to glean a far greater amount of information from it, which could be invaluable during a time of shifting consumer behaviour.

Strategy 238