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Consumers place more value on product information delivered on retailers’ owned channels, compared to 3rd party marketplaces and social media

Retail Focus

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Manage your Time Wisely. Plan it Out.

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Why faux websites are costing Aussie e-commerce businesses more than money

Inside Retail

Mal Chia, managing director at Ecom Nation, told Inside Retail, “The latest wave of online scams often involves highly sophisticated methods that blur the lines between genuine and fraudulent activities.” The information gained through faux sites and other forms of identity phishing could be used for ‘brushing’.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. Social media darling no more. While the brand has never been particularly favoured on Twitter, new launches typically gather mass interest on the information sharing platform.

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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

It also informs in-store buying, as the company has observed customers will research products online before purchasing them in a store. The post Why General Pants is looking to stores, social media to grow in 2023 appeared first on Inside Retail. Download here.