No longer a “hot new thing”: Why AR shopping is here to stay
Inside Retail
OCTOBER 24, 2023
. “When it comes to makeup, I always say, ‘use without caution,’ and now you can shop without caution, too.” ” There are real benefits to being able to virtually try on products online, as Stephanie Horton, senior director of commerce marketing at Google, pointed out in an official statement about the launch.
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